Innisfree customers who bring empty bottles back to the store get membership points that can be converted into dollar-value rebates. Members who forgo paper bags on the first Saturday of each month get free product samples.
And during the brand’s annual Eco-Handkerchief Campaign in June, purchases come with a specially designed handkerchief to encourage less use of tissue paper.
Beyond, a hair and body care line by The Face Shop Nature Collection, uses product packaging that you can put into the recycling bin without worrying about having to remove non recyclable labels or pumps.
Bjork & Berries’ packaging is 100 per cent recyclable too.
L’Occitane introduced eco-refills for 15 of its products in 2008. These use 90 per cent less material than the original containers, which were partially made with recycled plastic.
The brand’s stores in France, Australia, Britain and Ireland all offer in-store recycling, and it aims to roll out this initiative worldwide by 2025.
Tata Harper is Ecocertcertified. Its products are mostly in glass containers, which are easily recyclable. It also uses soya-based ink for printing to simplify the recycling process (conventional ink has to be removed from paper prior to recycling).