Previously a Senior Director at McDonald’s Singapore and Managing Partner at DDB Asia, Yvonne Low was the Chief Marketing Officer, Group Marketing, Global Consumer Financial Services at OCBC Bank when she stepped down in 2020.
“After nearly 25 years in the corporate world, I realised that a nice pay check every month should not be the only reason for staying in a job. I was pretty burnt out by then and decided it was time to check out,” says the 48-year-old.
“Also, I have an elderly mom suffering from dementia and two young daughters, and during that time, my elder daughter was going to have her PSLE while my younger daughter was diagnosed with a heart condition that required many visits to the doctor’s.”
She hadn’t quit with a plan in mind but, determined to not be a stay-at-home mum, pursued a personal trainer certification. This in turn inspired her to do something fitness related, which eventually led to a decision to sell resistance bands and Band of Sisters was launched in November last year.
Suffice it to say, Yvonne has had to adapt to a new lifestyle in the process, but if anything, she is driven by purpose. She opens up about why she decided to focus on resistance bands, how her products differ from others in the market and the biggest challenge she faced as an entrepreneur.