We want to break out of the societal norms and scripts stopping many vulva owners from finding pleasure. Performative sex creates shame and pressure to act a particular way and impacts how we see our sexual selves and our experiences. What does it mean to write our sexual script?
Sexual wellness brand Smile Makers teamed up with the Underargument, a taboo-breaking lingerie brand bringing undergarments and arguments together to fight against the norm, advocate individuality, find people that have torn up the societal sexual scripts, and write their own narratives instead. Their ‘anti-casting’ campaign champions stories over looks and typecasting, meaning they choose every model for each photoshoot on the story they submit, not the boxes they tick.
Here, they invited women to share how they explore their sexuality, listen to their own body’s desires and write their own script.