6 petfluencers who are making big money on social media

Arguably the most famous pet in the world, Jiff is an adorable Pomeranian dog with cute, teddy-bear-like features. Jiff shot to fame by appearing in the music video of “Dark Horse” by Katy Perry and three Guinness World Records under his name (one for the fastest 10 metres on hind legs, one for the fastest five metres on front paws, one for having the most Instagram followers as a dog). Jiffpom is a true star, posing with his famous friends, lounging in cute hoodies or out on chill brunches with his owners.

Currently, this cute and cuddly pomeranian has 9.4 million followers on Instagram, 20.4 million followers on TikTok and 1.3 million followers on Facebook. As of 2018, Jiff could earn USD$17,500 for a sponsored post. His earnings may go up to USD$35,000 per sponsored post today, and this celebrity pom has an estimated net worth between USD$25 to $56 million.

The world’s most famous feline, Nala is a Siamese/Tabby mix with brilliant blue eyes and a cheeky personality. Adopted by her owner, Pookie, from a cat shelter after her previous owner gave her away, Nala has been charming fans with her fluffy silver coat and cheeky personality. She’s enjoying her new life in luxury, with photos from her feed showing her playing dress-up princess or lazing about in the comforts of cardboard boxes.

Nala has a loyal following of 4.5 million followers on Instagram, 224 thousand followers on TikTok and 2.7 million followers on Facebook. She’s the inspiration behind a premium pet food brand, a book and even the holder of a Guinness World Record for the most Instagram followers for a cat. Her achievements have made Nala’s net worth up to USD$100 million — even more than Taylor Swift’s pet cat Olivia Benson (who is worth around USD$97 million).

Who can resist Doug the pug’s wrinkly and cute face? We certainly can’t! Despite his small chonky stature and his scrunched snout, Doug’s a certified King of Culture as a two-time People’s Choice Award winner.

This fashionable pug has been seen on movie premieres, music festivals and music videos, and has a dedicated fanbase of the hottest popstars — John Legend, Shakira, Ed Sheeran, Justin Bieber, Billie Eilish and more. Besides his busy schedule as a pop icon, Doug’s also seen donning funny costumes in hilarious scenarios, for example cooking turkey or cosplaying as Elvis Presley.

This multi-hyphenate pug has 3.6 million followers on Instagram, 6 million followers on TikTok and 5.7 million followers on Facebook. He’s also responsible for a New York Times bestseller, lines of merchandise sold at major American retailers Walmart and Target, and a non-profit organisation to help children fight cancer. With his following, Doug the pug makes about US$500,000 a year and is worth around US$2 million.

Golden retrievers are known for their gentle and affectionate nature and silky golden coats. And Tucker is the epitome of that stereotype with his happy smile, bright personality and a luxurious coat. Since his owner Courtney started posting his shenanigans as a puppy on Youtube, Instagram and TikTok, Tucker has won over the hearts of many with his signature goldie grin and cheeky personality. His most popular vlogs include videos with his human owner giving voice to his thoughts, and daily vlogs of his playful antics with his son Todd.

Tucker has 3.4 million followers on Instagram, 11.1 million followers on TikTok and 5 million subscribers on Youtube. This internet-famous golden retriever is worth around US$2 million from his brand endorsements and social media content, making around US$10,000 to US$150,000 per month from his YouTube content alone.

Swaggy’s got some real game and fashion sense! We’re talking about Swaggy, the male wolfdog on Instagram who’s known for his dyed pink ears, trendy sunglasses and gold chains that give this charming wolfdog his signature “swag”. Pictured in the hottest music festivals, Swaggy loves to show off his hip-hop swagger with the hottest on Billboard — Lil Pump, Camila Cabello, Saweetie and more. He’s also featured in music videos, borderline NSFW content on his TikTok account, and vlogs that parody the glamorous Californian lifestyle.

Swaggy’s “mafia squad” consists of 3.3 million followers on Instagram and 7.5 million followers on TikTok. This suave wolfdog is worth around USD$1-5 million with his following.

This list doesn’t only include cats and dogs! Juniper the fox and her exotic friends (including Newt the raccoon, Mushroom the opossum, Jam Jar the skunk and many more) live together happily in a home full of rescued exotic animals. Born in captivity in a fur farm, Juniper the North American red fox lives a much happier life now – eating her mum’s socks, flirting with her boyfriend Moose (also a red fox) and hiding snacks. As a strong, independent fox, Juniper’s sassiness has her fans laughing as she screams at her mum for more food or plays hard-to-get with her “boyfriend”.

Juniper and her friends have a massive following of nearly 3 million followers on Instagram, 3.9 million followers on TikTok and 100 thousand followers on YouTube. They have been the inspiration behind merchandise including hoodies, pins and books, and all proceeds go towards supporting the wild sanctuary they live in. Juniper and friends make around USD$13,500 per sponsored post, and their YouTube channel is worth around USD$30,000.

Read Next

Join the flock: Why raising poultry as pets is trending in Singapore

"Tinder for animals" lets you swipe for the pet of your dreams

10 chic pet furniture ideas that will blend seamlessly in any home