We know celebrities get paid a lot for Instagram sponsored posts. Last year, Kylie Jenner topped the list as the celeb that commands the highest pay per Instagram paid post. This year, she has been nudged from the throne.
Instead, Dwayne Johnson took the spot with a cool price tag of US$1,015,000 ($1.4 million) per post. Kylie went a notch down to the second spot, but remains the highest-paid female celebrity for sponsored Instagram posts.
Here’s a list of 20 top-paid female celebrities (numbers preceding their names indicate their overall ranking on the list of highest-paid celebs and personalities for IG posts released by Hopper), and how much they get for every post tagged with #ad, #sp, #sponsored or “in partnership with”.
Number of followers: 48.6 million
Cost per cost: US$252,000 ($350,292)
Number of followers: 54 million
Cost per post: US$289,000 ($401,722)
Number of followers: 55.1 million
Cost per post: US$293,000 ($407,281)
Number of followers: 57.5 million
Cost per post: US$308,000 ($428,158)
Number of followers: 65.2 million
Cost per post: US$346,000 ($480,992)
Number of followers: 68.4 million
Cost per post: US$366,000 ($508,800)
Number of followers: 84.9 million
Cost per post: US$449,000 ($624,184)
Number of followers: 88 million
Cost per post: US$455,000 ($632,525)
Number of followers: 96.9 million
Cost per post: US$514,000 ($714,544)
Number of followers: 96.9 million
Cost per post: US$593,000 ($824,377)
Number of followers: 116 million
Cost per post: US$608,000 ($845,229)
Number of followers: 134 million
Cost per post: US$608,000 ($845,229)
Number of followers: 118 million
Cost per post: US$625,000 ($868,863)
Number of followers: 126 million
Cost per post: US$663,000 ($921,718)
Number of followers: 135 million
Cost per post: US$722,000 ($1,003,741)
Number of followers: 148.7 million
Cost per post: US$770,000 ($1,070,472)
Number of followers: 183 million
Cost per post: US$848,000 ($845,325)
Number of followers: 194 million
Cost per post: US$853,000 ($1,185,785)
Number of followers: 179 million
Cost per post: US$858,000 ($1,192,736)
Number of followers: 185 million
Cost per post: $986,000 ($1,370,673)
*Figures are based on exchange rate at press time.