Between getting the connection and introducing your ask, there’re a few necessary steps that you should practice.
Never make your ask the priority.
Instead, offer value in ways that makes the exchange mutually beneficial. That way, there is a higher chance of you succeeding in your ask.
Here are three simple ways you can value add to your connection.
1) Share with them useful and relevant articles
Do your due diligence and find out what might be useful to them. It can be personal or work-related. This is a simple gesture that serves as an effective ice-breaker while providing value to the other party.
2) Share their work
Whether it’s a product, an article, or a service – give a genuine compliment about how their work benefited you or the people you know. Then, share their work with your network.
Chances are, there should be some level of alignment between your interests and the person you are reaching out to. Use this as an opportunity to establish common grounds before proceeding with your ask.
3) Offer to do something you are good at
It can be as simple as fixing a minor tech issue, introducing a new client, or even writing a piece of content for their business. This way, your connection will feel like this exchange is mutually beneficial, and your chances of engaging them will significantly increase.
Note: Keep in mind these are mainly used to build rapport – not to make them feel obligated to return your favour.
