By now, you’d have probably seen (or at least heard about) the Tik Tok videos in which a teenager named Zoe received shade for calling the Charles & Keith handbag she received a “luxury handbag”.
It wasn’t just the usual catty remarks though. Some comments outright insulted her for not knowing the difference between a luxury brand and a mass-market one.
While the incident ended relatively well, with many coming out in support of Zoe – who herself won praise for her calm, mature handling of the matter, and has since gone on to star in the brand’s International Women’s Day Campaign – it nevertheless raises the question: What counts as a luxury good? And why do people still buy them even with their ridiculous price tags?
- luxury brands
- luxury goods