What you may not know about Tissot and what it's doing to keep female shoppers happy
Innovators by tradition
Did you know eight years before Apple first came up with the iPhone with touchscreen, watch brand Tissot had already had tactile technology for its timepieces?
Back then, the touch technology by Tissot was used for simpler functions to tell time or for its chronograph before it was developed into more modern functions like the altimeter and compass.
In 1999, Tissot released T-touch, its very first tactile watch. The first gen iPhones were launched in 2007.
Founded in Tissot 1853, the Swiss watchmaker prides itself in its heritage as you can see from its logo. Tissot isn’t one of those brands that’s made hooha from kickstarter-like things – it knows it isn’t. But it is one of those brands that knows just what it is doing (afterall, it’s been in the business of watchmaking for 166 years) and it plans to continue to deliver timepieces to the world based on its hallmark values of Swiss quality and reliability.
Today, it powers the watch industry by producing around 4 million watches a year, making it one of the larger watchmakers especially in Switzerland.
But in this age of disruption, we are curious on how Tissot plans to remain ahead of the curve.
We speak to François Thiebaud, President of Tissot, to find out more.
How is Tissot staying ahead of the game in this day and age?
“We are very active on all the social media platform such as WeChat for example, but also on Facebook. What is also very important nowadays is the customer experience within the boutiques, and this is the reason why we opened three themes stores in Shanghai where customers can live experiences that are part of Tissot’s DNA, such as a lifestyle store but also a NBA and MotoGP one,” said Mr Thiebaud.
What do you think is a watch trend that's particular to Singapore?
“As you know, trends in watches tend to last longer than in fashion. We see several trends going strong in the past 18 months, with Singapore distinguishing itself particularly with blue dials [pulled by our Chemin des Tourelles (pictured here)] and two-tone watches (Le Locle, PR100 Sport Chic),” said Mr Thiebaud.
“Women are more inclined to buy lifestyle watches, therefore we are working on developing more models to choose from in that realm of watches rather playing on innovation, we play on various feminine styles and colours.”
Which Tissot ladies watch are you most proud of? And why?
“There are no watches that I am most proud of as like all of them but from the new launches I think that the Tissot Carson Premium (pictured here) which is always as great fit because it will suit any time and place. It is a classic watch that is simple and elegant. Moreover, the lady’s version has top Wesselton diamond as indices,” said Mr Thiebaud.
There are not that many watches out there that are square in shape and not to mention this delicately small, so when we found one this lovely, we were immediately captivated by its romantic yet bold design.
You see, the Lovely Square’s watch face is only 2cm by 2cm. It’s tiny (one of the tiniest in the market), and imagine the workmanship involved in creating a timepiece this small – quite the amazing feat, we’d say.
Paying tribute to the small Tissot ladies’ watches of the 1960s, we’re quite glad that Tissot gave us ladies this quartz timepiece that looks oh-so-vintage but it’s really quite modern. Wear it as a dress watch or to work with a suit, or as jewellery by stacking them up – we’d say go with the latter, cos’ why not?
With light, dark and pastel dial options, we are especially drawn to the Milanese mesh straps in gold or rose gold, but the Lovely Square also has satin straps. We can’t keep our eyes off the versions that come with diamonds too. And while this watch is pretty timeless and trend-proof, if you do want to hop onto a blue dial trend that was all over SIHH, the Lovely Square does have an enchanting midnight blue dial for you too.
You can’t fault a lady for loving her bling – but not too much though because you don’t want to be OTT.
The Carson Lady is a perfect entry-level watch for just about any working female executive who is looking for a watch with gravitas.
And because it was built with a busy professional in mind, Carson Lady is an automatic timepiece with a reliable mechanical self-winding movement with 44 hours of power reserve. Its case is 30mm and is mounted on a five-link steel strap. Its dial has eight diamond hour markers, all of Top Wesselton quality, the highest used in the watchmaking industry. What’s not to like?
For those who prefer sportier watches, this one is for you.
The watch face is bigger (than the previous two watches we highlighted) at 38mm; it has a stronger bezel but the bracelet is simple.
Yes, this is another design that comes with sparkling index diamonds, which are also conflict-free, but what we are really drawn to is the mother-of-pearl dial. It’s the connection that Mr Thiebaud was talking about. We get it now.