Back in December, Coach launched their collaboration with Mickey Mouse and Keith Haring — offering a wide range of apparel and accessories. But if the collaboration wasn’t enough to convince you to own any of the pieces, its latest iteration — a collaboration with Swatch — just might.
Swiss watch company, Swatch, is set to roll out their latest range with Disney & the Keith Haring Studio. The latter is best known for his revolutionary and provocative graffiti-esque pictograms, lines and symbols. Reimagined by his signature aesthetic, vibrant energy and colours, the collection transforms his work and the Disney icon into wearable art.
While the pieces sport the iconic character on its front, the watches will feature Haring’s recognisable twist in its detail. For instance, the nose on the dial of the Mickey Blanc Sur Noir.
The 1980’s New York social activist and pop-artist strived in creating public art. His design language was usually seen across the streets of New York City and subway stations and has helped fund children literacy projects and AIDS awareness campaigns. But that’s not all — it’s also been said that Haring has always wanted to work for Disney — which explains why Mickey Mouse is a recurring figure in his work.
The collaboration actually marks the second release for Swatch — the first being in 1986 where he designed four watches including the Keith Haring Serpent GZ102 which is now considered a rarity in the market. Soon after, he debuted Pop Shop, a store in New York’s Soho district that sold affordable products bearing his work.
Ahead, we’ve listed out the funky and bright coloured timepieces by Swatch from the latest collection.