2020 didn’t give much opportunity for us to go out, so we tend to focus more on our very own at-home seIf-care routine. With that being said, it’s safe to say that most of us have the advantage of spending more time on ourselves including our beauty sleep.
Enter homegrown newcomer Sova, a beauty startup launched this month which is named after the Swedish word for ‘sleep’, with a mission to revolutionise the idea of beauty sleep with the use of the luxurious and skin-friendly mulberry silk for pillowcases, scrunchies, and more.
In fact, dermatologists, stylists, and beauty experts alike would recommend the swap over to natural silk goods especially as it’s been discovered to reap skin and hair benefits, from anti-aging to reduced hair damage. Besides that, mulberry silk is also known to be hypoallergenic making it safe for all skin types including those with sensitive and eczema-prone skin too.
Ahead we share the Singapore label’s current offerings that are being sold online as well as by stockists at Salon Nu, Motherswork and Dr D Aesthetics.
