Trends come and go every season, but true classics will always stand the test of time. Take, for instance, luxury house brands Chanel and Louis Vuitton. While they offer some of the trendiest bags every season, these brands have also released timeless pieces that have reigned supreme in the fashion scene. Having strengthened their positions as essentials every woman should aim to have in her closet, these labels have positioned themselves as one of the most sought-after brands in the world. But have you ever wondered what’s the most popular brand of all time?
Recently, Vera Clinic analysed the popularity of designer handbag brands across Europe to see which brand is the most popular in each European country and across the continent. Using a seed list of designer handbag brands, Vera Clinic sussed out 10 designer handbag brands in each European country and ranked them according to the monthly search volume. So which brand topped the list? Read on to find out.