Hit K-dramas have cast the spotlight on a number of Korean fashion labels, with stars like Kim So-yeon (Penthouse) and Hye-ri (My Roommate Is A Gumiho) proudly rocking home-grown brands in their respective sensational drama series. Garnering the attention of fans from all over the world, the lead actresses’ enviable styles have propelled certain South Korean brands to fame.
Besides Korean dramas, another driver of Korean fashion labels is the celebrities themselves who fall in love with these local creations and wear them on off-days. This is evident from their #OOTDs on social media.
We’ve curated a list of Korean fashion brands made famous by Korea’s hottest celebrities. Keep scrolling to check them out.