5 key colours for 2021, predicted by WGSN

“This is our tech-inspired tone for a digital world. It will hit mass relevance in 2021, as we design more and more for a digital context, with the rise of 5G-powered artificial intelligence and super-fast connectivity.”

Bag, Tory Burch

Top, Dion Lee

“This is our extrovert colour for the season, evolving from the success of orange (which has been popular in luxury apparel). It signals a shift to more nuanced brights for SS ’21, as consumers look for energising and mood-boosting colours to uplift them in dark times.”

Dress, about $316, Solace London at Net-a-Porter

(Read also “10 Stylish Red Outfits You’ll Want To Wear Beyond CNY“)

Bag, Hermes

“This versatile shade has been playing a supporting role for a while now – it’s a good hue to pair with more exciting brights. This soft tone will have breakout appeal, feeding into a growing appetite for limitarianism by catering to the customer who is looking to purchase functional and timeless products that transcend seasons, and are designed to stand the test of time.”

Espadrilles, Dior

(Here are “10 Minimalist Fashion Picks For The Perfect “Infit”)

“Yellow can typically be perceived as a difficult colour, but this shade has been gaining buzz and acceptance, thanks to the popularity of the Gen Z yellow that we saw from seasons before. Lemon Sherbet offers a softer, more commercial evolution of the trend, and embodies a broader shift towards brights that are less frivolous and statement-making, and more hard-working across a foundation wardrobe.”

Kaftan, Missoni

“Greens have been gaining ground for a number of seasons, and this shade provides the perfect move on from Neo Mint in our SS ’20 and FW ’20/21 forecasts. Greens tie in with our need to connect with nature in this dark time, while also being a colour group connected to innovations happening within naturally derived dyeing processes – a development that is vital to us executing a more sustainable approach to design.”

Mini dress, $858, Bondi Born

Skirt, Monse

This article first appeared in the January 2021 issue of Her World.

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