Let’s face it, COVID-19 has changed a large aspect of our everyday life, and the way we dress or the way we consume fashion is no exception. With masks becoming a daily essential and more people switching out their outerwear for something more comfortable to lounge in, the age of the coronavirus pandemic has changed people to choose comfort over the latest trends.
As entire economies collapsed, the pace at which fashion works to recuperate its losses is alarming. It has birthed a smorgasbord of presentation formats as well as unusually complex media strategies and new online platforms that have resulted in a constant influx of content. Naturally, the production surge exacerbates pre-Covid-19 problems: conflicting deadlines, unrealistic timelines, exhausting manpower and a general lack of unity between various parts of the industry. “As the world seems to be splitting along the seams, the bare inner workings of something new will be exposed,” wrote Jeremy Scott on the Moschino spring/summer 2021 invitations. Against the backdrop of such an incredibly complex battlefield, where is creativity headed in the future?