Covid-19 has impacted many businesses, affecting many major designer brands due to the closure of physical stores in order to safeguard everyone’s health. Most fashion players took the time to take a step back to reflect and implement change on their business models. However, as we creep closer to a new season, one inevitable question that we have is: How are brands going to present their SS ’21 collections now that fashion weeks are not happening?
Can fashion brands do without runway shows and press presentations? Well, some brands have already set out a plan for future shows. Here’s what they are doing for their SS ’21 collections, in response to the global pandemic.