In case you missed it, earlier this year, we asked three fashion insiders to predict the fashion trends that would go big in 2021. One of the trends is the dominance of discreet branding. For the uninitiated, it simply means the overtly flashy fashion trends (logomania, we’re looking at you) are heading for the exit.
“Low or no branding in fashion will likely take over,” tells Evon Chng, fashion stylist and founder of Beastcorp Digital Agency. The timing seems right because the ongoing pandemic has caused umpteen job losses, pay cuts, increased stress levels… the list goes on.
In other words, flaunting your wealth in the form of a fancy outfit might not be the best thing to do now. That’s why you might want to rethink the next time you’re planning to wear head-to-toe logomania, and aim to look subtle and sophisticated instead.
At the same time, some fashion designers are putting the brakes on flamboyant designs and embracing the low key trend with open arms. From squint-your-eyes-to-see-the-logo pieces to concealed logomania, these are some of the coolest pieces that are quietly stylish.
The shock of pink on this brooch will certainly cheer up any outfit while the ultra-discreet interlocking Cs practically blend in with the rest of the design, keeping your love for logos low key.
This tone on tone polo tee is a true eyesight test. Now see if you can spot Loewe’s logo on it.
Whether it’s the removable straps, bolster-like built or minimalist C buckle, the Tabby is a design to buy now and carry forever.
Forget about XL logos which might look a tad too “in your face” the longer we stare at it. Small and subtle is the way to go.
Instead of going for the interlocking Gs, reach for these pair of classic black loafers, featuring golden embroidered bees and stars which have somewhat become mainstay motifs at Gucci.
The discreet BB logo on this striped shirt (a wardrobe classic!) gives off major “if you know you know” vibes.
The all new Coussin PM handbag from the house of Louis Vuitton features a monogram-embossed finish that looks subtle yet luxe. Oh, and it’s pretty pillowy too.
Whether you’re dipping your toes in the pool or just enjoying sunset cocktails at the pool bar, this Versace swimsuit (featuring the luxury label’s signature Greca motif in measured proportions) is a failsafe and stylish option to wear.