Nab the true K-fashion aesthetics by following these Korean influencers

With more than a million followers, Korean American model Irene Kim is one of the hottest faces in fashion. She’s appeared on the runways of Seoul Fashion Week and launched her own fashion label @ireneisgoodlabel this year. With her brightly coloured hair and sick sense of style, her Instagram account provides a daily dose of delight.

Lee Ho-Jung has starred in Zico’s music videos, and modeled alongside him in fashion campaigns for Polham, a Korean winter wear label. She’s even appeared in K-drama, Scarlet Heart Ryeo. Next up for Lee: International fame? She’s so gorgeous she doesn’t need much to shine. And so, she’s often seen in simple and understated pieces like T-shirts and denim co-ords.

She’s one half of the design label, Steve J & Yoni P, launched in 2006, and her style is exactly what you can expect from Hallyu fashion. Think clothes in bright pastels and quirky cuts that are experimental and cool. Yoni loves mixing colours and shares adroable snaps of her baby in cute clothes too!

Model Park Soo Joo is a Chanel and L’Oréal ambassador. She’s always got striking hair — pastel pink hair or pale blonde, and has been seen on covers for the likes of Allure and Vogue — which explains why she has over 500k followers on Instagram. Her envious long limbs can pull off off any style, but she favours crop tops, leather pants and unique silhouettes.

Twin sisters Qjin & Qwon are fashion Youtubers who run the channel Q2han. They refer to themselves as QQ (too cute!), while their loyal fan base of around 350,000 subscribers are Qtees. These twins are best known for their style vlogs and DIY fashion tutorials — the reason why they have garnered more than 24 million views since they started the channel in 2011. Though they are often in edgy garments, they aren’t afraid to look feminine, like in floral maxi granny dresses. They make it all very trendy, pairing these with sneakers, slides and purses.

This story was first published in Cleo.