Gone were the days where only Hollywood celebrities and supermodels were appointed as brand ambassadors of global fashion houses.
With the power of Korean wave and inclusivity, more Korean celebrities have taken up those appointments, acting as ambassadors either for Korea or the global market.
One such appointment is Blackpink’s Lisa. The rapper was recently announced as the brand ambassador for luxury brand Bvlgari. Soompi quoted a brand spokesperson to say, “We chose Lisa to be our official brand ambassador because we believe her bold and unrivaled performances and her modern and trendy image as a fashion icon go well with our brand identity.”
Campaign shots of her fronting the Serpenti and B.zero1 collections were recently released, while the accompanying videos will be out in August.
Here are other Korean celebrities who have fronted luxury fashion brands.