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Entertainment

Korean celebs who are ambassadors of designer brands

S / Style Files

Korean celebs who are ambassadors of designer brands

Here are the brands Jun Ji Hyun, Song Hye Kyo, Jung Woo Sung and other Korean celebs are brand ambassadors of

by Hidayah Idris  /   September 22, 2020
designer-brand-ambassadors-korean-celebs

Gone were the days where only Hollywood celebrities and supermodels were appointed as brand ambassadors of global fashion houses.

With the power of Korean wave and inclusivity, more Korean celebrities have taken up those appointments, acting as ambassadors either for Korea or the global market.

Here are Korean celebrities who have fronted luxury fashion brands.

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https://www.herworld.com/gallery/fashion/style-file/korean-celebrities-luxury-brands-ambassadors/
Korean celebs who are ambassadors of designer brands
Blackpink's Lisa
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Tthe Thai-born K-pop singer/rapper is not only the brand ambassador for Bvlgari, but was recently announced as the Global Ambassador for Celine!

EXO's Chanyeol
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The EXO star, who was in Singapore for Prada’s Spring/Summer 2019 Party, is now the ambassador for the brand. He stars in a special film, where he and Irene interpret Prada’s surreal glamour through their own identities.

Red Velvet's Irene
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Alongside Chanyeol, Irene was also announced as a brand ambassador for Prada. Since her Instagram posts in April this year, rumours have been rife that she would be working with the fashion house after she tagged them in the posts wearing their bags, which she doesn’t usually do for brands.

EXO's Kai
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It’s not every day that Gucci chooses a Korean ambassador. Their first happens to be Kai, who is known for his slim stature and modelesque height. The singer started attending Gucci shows is 2018 before being appointed as an ambassador in 2019 through an eyewear campaign.

View this post on Instagram

@zkdlin from @weareone.exo stars in the new #GucciEyewear campaign for Fall Winter 2019. Wearing key shades designed by @alessandro_michele, #Kai is captured by cult filmmaker and photographer #HarmonyKorine. #AlessandroMichele #GucciFW19

A post shared by Gucci Official (@gucci) on Sep 16, 2019 at 5:14am PDT

Song Hye Kyo
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The Korean actress, known for her roles in Korean dramas such as Descendants of the Sun and Autumn in my Heart, was chosen as the brand ambassador for Chaumet not only in Korea, but Asia Pacific, in December 2018. And we reckon her elegance makes her a perfect fit for the brand!

 

View this post on Instagram

The Maison’s ambassador @kyo1122 lit up the room at the reopening of our Lotte Avenuel boutique in Seoul. For this special occasion, the Korean actress wore Joséphine Aigrette Impériale necklace and earrings paved with diamonds. #Chaumet #Joséphine #HighJewellery #HauteJoaillerie #GraceandCharacter

A post shared by Chaumet (@chaumetofficial) on Oct 22, 2019 at 3:11am PDT

Ji Chang Wook
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In January this year, the actor was appointed as the global model for Calvin Klein, making him the first Korean actor to be given that appointment. According the reports, he was chosen as they found him a perfect fit with their young and modern image.

View this post on Instagram

@calvinklein #MYCALVINS

A post shared by 지창욱 (@jichangwook) on Jan 21, 2020 at 8:41pm PST

Jun Ji Hyun
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It obviously takes a queen like Jun Ji Hyun (also known as Gianna Jun) to front a brand like Alexander McQueen. The actress was appointed as the brand’s first Korean ambassador in June 2020.

View this post on Instagram

Actress #JunJiHyun wearing the Alexander McQueen Story Shoulder bag with the AW20 pre-collection, launching on the 25th June.⁣ ⁣ Discover the #McQueenStory collection via the link in our bio.⁣ ⁣ #McQueenSS20⁣ #AlexanderMcQueen

A post shared by Alexander McQueen (@alexandermcqueen) on Jun 17, 2020 at 10:30am PDT

G-Dragon
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Let’s be real, G-Dragon was one of the first K-pop celebrities anyone has associated with Chanel. The Big Bang leader was appointed as their brand ambassador in 2017, having attended their fashion shows for years prior. And if there’s anything that sets him apart from other ambassadors, it’s that he injects his personal style into any piece he wears.

Chanel
Blackpink's Jennie
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The 24-year-old was first appointed as the brand ambassador for Chanel Beauty in 2018 before she started fronting the fashion house. She fits the brand’s style so much that she is affectionately known as “Human Chanel” among fans.

Chanel
Jung Woo Sung
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In December, Longines announced that the actor would be joining other A-list celebrities to be their brand ambassador. Woo Sung was appointed as one of the “Ambassadors of Elegance” and if you’ve seen him in any interviews, you’ll immediately understand why the title is so befitting for him.

View this post on Instagram

Enhance your father’s wrist with the #LonginesMasterCollection. #FathersDay #EleganceisanAttitude

A post shared by Longines (@longines) on Jun 3, 2019 at 7:33am PDT

Yoo Ah In
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He was the first Korean actor to be appointed as the brand ambassador for Cartier in Korea, and has also been appointed as Burberry‘s brand ambassador. The actor boasts a unique style that is quirky yet polished, so it’s no surprise that brands would want to be associated with him.

View this post on Instagram

#NoahLandes is photographed alongside Burberry brand ambassador Yoo Ah-In, in our #BurberryFestive campaign 'What is Love?'. A celebration of this special season, a time spent with those you love . #YooAhIn wears a new #Burberry puffer jacket, tagged with the new house logo, with matching track pants . #BurberryGeneration

A post shared by Burberry (@burberry) on Nov 15, 2019 at 1:15am PST

Bae Doona
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Not every can be a designer’s muse, but the Korean actress is one of the lucky ones to be Louis Vuitton‘s Nicolas Ghesquière’s muse in 2016. Since then, she has been the brand ambassador and is a front row fixture in the brand’s runway shows. She even walked the runway for the 2018 Cruise collection in Japan.

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Getting ready to attend @louisvuitton #lvss20 show by @nicolasghesquiere yesterday. Always thanks to my team @wonderbird80 @juunszz @shonhyejin @songpeuro @yoonzjung

A post shared by Doona Bae 배두나 (@doonabae) on Oct 1, 2019 at 10:27pm PDT

Nam Joo Hyuk
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The actor has been chosen as the face of Dior Men not only in Korea, but in Asia, in 2019. And honestly, with his modelling roots, we’re not surprised that brand had set their eyes on him!

View this post on Instagram

Among the #StarsinDior attending the #DiorWinter20 men's show by @MrKimJones, actor Nam Joo-Hyuk (@skawngur) arrived dressed in #DiorSummer20.

A post shared by Dior Official (@dior) on Jan 17, 2020 at 7:00pm PST

Lee Byung Hun
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In 2018, the actor was appointed as the brand ambassador for Swiss watch brand, Jaeger-LeCoultre. The top actor, who has even acted in Hollywood films, is known for his poise, so the appointment was definitely not out of left field.

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#JLCandCinema: Actor Lee Byung Hun attended our Venetian Dinner wearing the Jaeger-LeCoultre Polaris Chronograph. __ Jaeger-LeCoultre Venetian Dinner 75th Venice International Film Festival __ #JaegerLeCoultre #JLCandCinema #Venezia75 #RedCarpet #SavoirFaire #Style #FineWatchmaking #LeeByungHun

A post shared by Jaeger-LeCoultre (@jaegerlecoultre) on Sep 2, 2018 at 6:02am PDT

Park Seo Joon
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The Itaewon Class actor was chosen as the brand ambassador of Montblanc Korea in 2018. His appointment came after his rise in popularity after appearing in dramas such as Hwarang and variety show Youn’s Kitchen 2. He was seen sporting the Star Legacy Full Calendar in Itaewon Class.

View this post on Instagram

탐험 정신에 헌사를 바치는 몽블랑 1858 컬렉션. 빙하와 얼음을 연상시키는 몽블랑 1858 지오스피어 블루와 박서준의 현재가 만났습니다.

A post shared by 몽블랑 코리아 / Montblanc Korea (@montblanc_kor) on May 18, 2020 at 8:00pm PDT

Blackpink's Rosé
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The singer‘s appointment was quite recent – Saint Laurent announced in June that she would be a global face for the brand through a series of images and videos posted on their Instagram page.

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View this post on Instagram

ROSÉ – THE SOLFERINO #YSL32 by ANTHONY VACCARELLO PHOTOGRAPHED by @davidsimsofficial #YSL #SaintLaurent #YvesSaintLaurent @anthonyvaccarello

A post shared by SAINT LAURENT (@ysl) on Jul 15, 2020 at 6:00am PDT

  • TAGS:
  • BLACKPINK Jennie
  • burberry
  • celebrities
  • celebrities and fashion
  • Chanel
  • chaumet
  • Lee Byung Hun
  • louis vuitton
  • luxury fashion brand
  • montblanc
  • Park Seo Joon
  • Song Hye Kyo
  • yoo ah in
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