The Covid-19 pandemic has forced us to adapt to new norms, from working from home to going digital. Businesses also have had to adapt to the digital norm, not just in terms of accepting cashless payments and launching e-commerce, but also in terms of events.
The recent Fashion Week saw brands taking the presentations online. Locally, the fashion industry has also gone digital.
From August 20 to 29, 2020, Singapore’s virtual festival, supported by Enterprise Singapore, will be launched, with participation from 21 local brands and nine Asian labels. These brands will be showcasing their latest collection via a free-to-view format, “live” interviews, panel talks and hands-on workshops. Plus, you get a “front row seat” in your own space!
We spoke to the founders of local brand TRIA THE LABEL, Ms Ng Ping Ching, Ms Sheralyn Tay and Ms Jassica Lee, about joining the show and more.