@prasanalee, Sydney
WHY WE LOVE HER: With many years of experience in the fashion industry, this PR pro lives and breathes fashion and she’s truly passionate about it.
Having worked as a public relations specialist in the fashion industry for over 10 years now, Prasana has always loved fashion. She describes her style as “a bit masculine, infused with some street influence, and a slight feminine accent”. These days, however, she prefers to wear black from head to toe.
“There might be an odd occasion where I’ll wear a pop of colour, but for now, it’s all about black. It’s just my mood,” she adds.
Perhaps that’s a way of reflecting how the pandemic has upended her personal life. Prasana, who was sales and public relations director at Australian fashion label Maticevski, relocated from Australia to the Philippines in 2016 when her husband got a job offer. She’s now back in Australia with her family, something that she didn’t anticipate.
“Because of Covid-19, I was forced to move back to Australia, which wasn’t my plan, as I had projects lined up in the Philippines,” she shares.
“Nonetheless, I’m going to keep an open mind for 2021, and take each moment as it comes. I’m excited to be back home, and I’m glad to catch up on all the latest happenings with the local designers.”
In August, Prasana fronted a campaign for popular Australian activewear label P.E Nation, one of her go-to fashion brands.
“The designs speak to girls who are always on the go, with little time to spare, because they can wear them to the gym and continue running errands in them after their workouts,” she says.
Her other favourites: “Magda Butrym, because the clothes have the perfect balance of structure and femininity; Jacquemus’ designs make you feel like you’re on a sexy getaway, even if you’re on a grocery run; and Maticevski – I’ll always be a Maticevski girl deep down. The man is a genius!”
