Fashion has always been cyclical to a certain degree. While it might be constantly changing and adopting new variations, there is practically never something that is completely new and unheard of. There will always be recurring elements, so what’s “out” will eventually find its way back “in” and vice versa.
The logo sensation made waves in the 90s and hit its peak in the early 2000s. We were seeing logos everywhere. Monogram totes, logo emblazoned sweaters, silk scarvesÃ¢â‚¬Â¦ you name it and there would be a logo on it. Saturation finally hit a few years later, and there was a shift towards understated luxury with no logos in sight. Brands like Céline and The Row created the desire for minimal, simple and refined pieces that were more discreet in appeal.
However after a few seasons of fashion-logo fatigue, Spring Summer 2016 finds the trend poised for a serious comeback: Alessandro Michele revived the Gucci’s signature monogram with the Dionysus bag, while Alexander Wang created his own during his short stint at Balenciaga.
This time round, we are approaching the logo trend with a brand new attitude. It’s less about status and more about how you truly own the look. Check out these 11 bags that will definitely earn you a spot amongst the fashion-forward It girls.