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Fashion

The understated and practical Australian bag brand that’s everywhere

S / Shopping

The understated and practical Australian bag brand that’s everywhere

Not only do the State of Escape’s travel-inspired bags transcend seasons, they are also big on functionality and style

by hayden ng  /   November 15, 2021

Photo: State of Escape

Founded by friends Brigitte MacGowan and Desley Maidment, Australian fashion label State Of Escape was launched in 2013.

The name was inspired by their love of travel, and according to Desley: “We pride ourselves on refined craftsmanship, with all our collections continuing to be made locally in Australia after eight years. The beauty is in the simplicity.”

Indeed, a quick glance at State of Escape’s catalog of totes, crossbodies and carryalls reveal the bag brand’s fuss-free DNA. Which makes the brand’s designs even more attractive for all because of how easy it is to incorporate their bags into our daily lives. You would have probably noticed somebody carrying a State of Escape signature neoprene carryall at the gym or grocery store.

Below, Desley shares the brand’s sustainability efforts and new creations with us.

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https://www.herworld.com/gallery/fashion/shopping/state-of-escape-bags/
The understated and practical Australian bag brand that's everywhere
It's not about the trends
image

“Our aim is to create timeless, considered pieces that transcend trends and seasons,” says Desley (left). “Every creation is designed to afford longevity and versatility.”

State of Escape
Going global
custom

Since then, State Of Escape has been steadily expanding its stockist, selling at Selfridges in London and Lane Crawford in Hong Kong. It also counts Naomi Watts and Olivia Palermo as its superstar fans.

 

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A post shared by State of Escape (@stateofescape)

Escape to wherever you want with the Escape tote
custom

The brand’s signature is the Escape tote, known for its lightweight build as well as uncomplicated design, making it compatible with any outfit. It also offers generous storage space, making it the perfect bag for the gym, weekend staycays, a trip to the beach or even carrying baby essentials.

 

View this post on Instagram

 

A post shared by State of Escape (@stateofescape)

Sustainability at its core
custom

As part of its sustainability evaluation process, the brand has a dedicated team that makes recommendations.

“Some already actioned plans include new compostable packaging, including recyclable tags,” says Desley. “There’s a commitment to local sourcing of components, with further plans for improvement in fabric compositions containing biomaterials.”

 

View this post on Instagram

 

A post shared by State of Escape (@stateofescape)

Designing with the new normal in mind
custom

With the travel restrictions, more people are rediscovering their own hometowns instead of flying overseas for vacations. Desley knew that the brand had to “reimagine [customers’] concept of mobility”.

 

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A post shared by State of Escape (@stateofescape)

A new star is born
custom

As a result, the new Compass belt bag was born. The hands-free design can be styled in various ways: around the waist, as a cross-body, over the shoulder or around the neck.

Its small structure means you can only carry the necessities, making it the “perfect creation to offer independence for the adventurous”.

From $184, at www.stateofescape.com

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A post shared by State of Escape (@stateofescape)

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