You don’t need to know who @happybaggage is – all you need to know is how she can be your voice of reason for your next big splurge.
Here’s what we like about @happybaggage, also known as “Happy” to her 89.6K followers on Instagram. She’s more than just a lover and consumer of luxury goods, Happy comes with a wealth of experience in the luxury industry, having cut her teeth in the business for decades. From private atelier visits to attending fashion week in Paris and Milan, she was also involved in buying (among other responsibilities) for the luxury brands she used to work for – reinforcing her credibility as @happybaggage.
Happy maintains her anonymity as she feels this account is not about her. Instead, she reinforces that “it is built on the appreciation of craft and the design of beautiful things”. And her followers are drawn to her for that expertise and her invested passion for the artisanal process involved in the creation, be it a bag, shoe, timepiece or jewellery.
Happy is at her happiest dispensing advice and sharing her anecdotes, whether you’re looking to buy your first luxury watch or purchasing your first Birkin. She’s the virtual shopping buddy you never knew you needed – until now.
The options are plenty if you’re looking to size up from your collection of small and cute purses. Chanel took the lead in this trend by launching its new quilted tote called the Chanel 22.
Tapping on actress Zendaya’s popularity as a style icon, Valentino continued its love affair with the young star as the face of its Spring/Summer 2022 campaign, which features accessories spotlighting the Italian house’s key bag – the Valentino Stud.