Established in 2017, S.Joon is inspired by Sahar Asvandi’s love for vintage handbags.
Its designs feature contemporary and sculptural shapes, making them distinctive pieces that promise to stand out from the crowd. Before she started the brand, Sahar was a choreographer and dance teacher who sold vintage bags online to supplement her income. The demand for pre-owned bags was high, and the items were quickly snapped up by shoppers, so she needed to find more pieces.
From her design inspiration to her commitment towards our environment, Sahar tells us more about her journey in creating her bag brand S.Joon.