Recently, we’ve been seeing brands with the likes of Simone Rocha, Batsheva and Rodarte designing collection after collection showcasing pretty prairie frocks trimmed with ruffles, tiers upon tiers of wispy fabrics sporting ditsy floral prints, and eyelet-trimmed ribbons. Propelling the 18th century midwestern style to reach great heights of popularity both on and off the runway, designers gave the prairie frock a modern interpretation, refreshing the style with less voluminous silhouettes and less conservative necklines.
Greta Gerwig’s recent 2019 adaptation of Little Women was one of the most buzzed about films of the zeitgeist, rendering the prairie-style of dressing as seen in the movie even more relevant today. The wardrobe of the picturesque Little Women takes us back to the days of stiff petticoats and chintzy doily collars evocative of the period (the 1860s), while also casting a spotlight on sweet pastels and lovely, romantic floral dresses teamed effectively with prim straw hats and wicker picnic baskets. Long story short, it’s becoming evident to us that the tenacious prairie dress will continue to rule our Instagram feeds and closets now so more than ever.
To get you well acquainted with the trend, we’ve scoured the net for 10 of our favourite prairie dresses to shop right now. Check out our top picks below.