So, this begs the question: why are the leading fashion and technology players partnering up on a capsule collection? Well, that’s because it’s a testament to the brands shared ethos of being community-driven and
customer-centric in an attempt to explore new possibilities. To add, the collaboration also pays a special tribute to the dedication and resilience of Grab’s driver- and delivery-partners in serving the community during the pandemic. Ergo, 10% of the proceeds from this collection will be contributed to engage and encourage them in pursuing the activities and hobbies that they love.
“At Pomelo, we always want to partner with brands on initiatives that will make an impact. With this in mind, we’re thrilled to be collaborating with Grab for the first time on this exclusive collection”, said Jean Thomas, Chief Marketing Officer at Pomelo Fashion. “This campaign has been an exciting journey for the Pomelo team, pushing the boundaries of what a fashion collaboration can be.”
The ready-to-wear collection will feature six streetwear-styled pieces that are heavily influenced by the brands’ colours. Think — Grab’s iconic green and white, with a mix of Pomelo’s purple and black. With such an iconic and upbeat range, you can expect to see wearable silhouettes including a standout PU leather jacket, statement t-shirts and other fashion accessories.
Here’s a quick peek at the Grab x Pomelo collection: