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Fashion

Singapore lifestyle brand The Paper Bunny has a new look!

S / Shopping

Singapore lifestyle brand The Paper Bunny has a new look!

To mark its seventh-year anniversary, the popular homegrown lifestyle label has debuted a fresh new look and website, and a renewed promise to a more sustainable business

by MARGAUX LEVY  /   October 1, 2020

You might know The Paper Bunny from their beautiful collection of planners and stationery, but the brand has come a long way.

It’s been seven years since The Paper Bunny rocked up in the retail scene and within that short period time, we’ve seen this beloved homegrown label go leaps and bounds. Founded by former legal counsel Jamie Lee, the label starting out with stationery essential offerings, and has since evolved to become a full-fledged lifestyle brand selling everything from clothing to home necessities. And don’t forget its collaborations with several international brands like Superga, Coach, and Starbucks, to name a few.

This week, the beloved local brand writes a new chapter for its seventh-year in the business. To mark the occasion, it has unveiled a fresh and sunny new look for its website and designs, and becoming more sustainable in the long-run by putting several efforts into place.

For example, the brand has begun using FSC-certified paper (it contains 70 per cent recycled materials) for products like envelopes, paper bags, and notepads. Plus, all of the inks used in its stationery products are made from soy as the ingredient is biodegradable and friendlier to the recycling process.

The latest collection from The Paper Bunny is all about channelling #goodvibesonly.

Taking its inspiration from the sun and its light, The Paper Bunny’s latest collection, titled Toward The Sun Everyday, features a summary, feel-good lineup of convertible strap bag, muscle tank tops, slogan tees (cue messages like “Chasing Light” and “Follow Your Heart” ), make-up pouches, gold-plated earrings, and notebooks.

In celebration of the local brand’s updated makeover and collection, customers shopping on www.thepaperbunny.com will be able to receive a The Paper Bunny webcam cover with every order and a limited-edition face mask with a minimum spend of $70, while stocks last.

READ NEXT

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From law to letterheads: how Jaime Lee made the leap from legal counsel to founder of The Paper Bunny

15 stylish ways to spruce up your home office workspace

https://www.herworld.com/gallery/fashion/shopping/paper-bunny-singapore-new-look/
Singapore lifestyle brand The Paper Bunny has a new look!
Nylon convertible shoulder bag, $45.90
image
Cotton tank top, $24
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A5 dotted notebook, $18.90
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Cotton T-shirt, $34
image
Metal earrings, $28
image
PVC pouch, $21.90
image
Cotton-blend tank top, $24
image
Metal earrings, $24.90
image
Nylo convertible shoulder bag, $45.90
image
A5 blank notebook, $18.90
image
Cotton tank top, $24
image
PVC pouch, $21.90
image
Cotton T-shirt, $32
image
A5 lined notebook, $18.90
image
Cotton T-shirt, $32
image

This article was first published in Female.

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  • TAGS:
  • Jaime Lee
  • local brands
  • Stationery
  • the paper bunny
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