It’s not all gloom and doom for retail stores during this pandemic — take, for instance, local fast-fashion label, Love, Bonito. Nestled in the heart of Singapore’s prime shopping district lies Love, Bonito’s fifth and newest flagship store. After opening their Vivocity store in September and launching their latest collection with Andrea Chong, the brand has recently opened its doors at ION Orchard — unveiling a sprawling 5,597 sq ft boutique.
Love, Bonito’s new retail concept: the #LBLivingRoom
But what makes this store any different you might ask? First and foremost, it would most notably be the brand’s new retail concept — the #LBLivingRoom. Being the first of its kind, the curated space serves as a platform to deliver an immersive experience for shoppers to feel what the Love Bonito woman enjoys, who she is and her inspirations. Think — highly instagrammable photo-ops to take your #LBOOTDs as well as other touchpoints to view the label’s cult staples.
Loyalty Program: LBCommunity+
Also freshly launched is Love, Bonito’s new loyalty program, LBCommunity+. Here, you can earn points as you shop, of which you can redeem exclusively designed pieces and enjoy different perks. These include special birthday offers, early access to sales events and new launches, personalised stylish sessions and more. The LBCommunity+ program will also be available online for the global community where in-store and online purchases are tied into a single account so you can shop and enjoy these benefits anywhere and anytime.
The new flagship store at ION Orchard will also feature delineated spaces for the different Love, Bonito lines. Whether you’re looking to revamp your workwear wardrobe or even find unique occasionwear pieces, the love, Bonito new outlet has it all.
Must-have pieces from Love, Bonito
And so if you’re looking for a new outfit to rock this Christmas, or even the New Years’, here are the top 8 staple pieces to cop from Love, Bonito’s newest flagship store.