Scroll through Instagram and you’ll find that local, Chinese, Korean and Japanese celebs have been loving and sporting the same designer bag: the Louis Vuitton Coussin.
Launched as part of the Spring/Summer 2021 show, the star features of the bag are the monogram-embossed puffy leather, the trio pouch build and the inclusion of both a chain and canvas strap. Keep scrolling to see how celebs such as Red Velvet’s Yeri, Dilraba and Rebecca Lim style this new tote.
Louis Vuitton’s Coussin, which translates to cushion, is made with puffy lambskin, giving it a pillow-like shape and feel. The large model comes in two colours – black and khaki – while the medium version is available in five – black, white, silver, red and green. Yeri carries the statement-making red colourway here.
The is equipped with a “Louis Vuitton” embroidered canvas wide shoulder strap and a thick chain short shoulder strap. This allows the bag to be worn as a shoulder bag, crossbody bag or handbag. You can also clutch the bag like Somi so that the strap becomes a unique accessory.
Rebecca also chose the red option. In combination with her striped outfit and with the gradient sky as a backdrop, Rebecca looks goddessy here.
If you love white purses, challenge yourself to recreate Hwasa’s stunning all-white look. Definitely an eye-catcher.
Taeyeon opted for a bright green Louis Vuitton Coussin PM handbag to accent her neutral-toned outfit. Wearing the bag as a crossbody lends casual everyday ease.
Kim Do-yeon also paired her emerald green Louis Vuitton Coussin PM bag with her white- and neutral-coloured outfits. The bag is also available in white so you can mix and match with different colourways.
Bae Doona showcased the bag in a different light with her back view. We can’t help but wonder if she has a preference for a black look.
Wearing a slouchy checkered blazer, Koki let her red handbag be the focal point of her styling. This also exemplifies the versatility of the bag as it can be matched with various outfits and occasions.
Holding the white version, Louis Vuitton spokesperson Liu Yifei looks both gentle and cool. The gold chain and monogram pattern add to her classic elegance.
The silver colourway has a futuristic, space-like quality that adds to the avant-garde attitude of the look. The bag also has multiple quilted compartments that make it easy to find your items.
The Hong Kong singer shows off her suave, youthful energy with a grey and white outfit to pair with her green Louis Vuitton Coussin.
The new brand ambassador Dilraba shows off a more masculine side by styling the bag with trendy bike shorts, while the neutral tones show off a classic and elegant look.
Ouyang Nana has been loving black blazers of late. This outfit is paired with the crisp green bag, which makes the overall look less serious and formal.
Fu Jing loves the elegance and versatility of the Coussin. Here, she pairs it with a high ponytail for a sleek, off-duty look.
A version of this article first appeared on NUYOU. Translation and additional reporting by Ho Guo Xiong.