Starting a business is never easy. A challenge faced by many start-ups is obtaining that initial moolah. One way to get it: crowdfunding. With an initial goal of as low as $1,000, one can get interested “backers” to fund your project by pledging a sum of money, either with no strings attached or with rewards in return.
And one of the most popular platforms to do so is Kickstarter. Founded in 2009, the American based company’s mission is “to help bring creative projects to life”. As of June 2020, it has raised more than US$5 billion dollars (around S$6.96 billion) for over 183,000 successfully funded projects. While music start-ups are the most successfully funded (17 per cent), fashion enterprises are a force to watch too, making up 4.85 per cent. Still, it’s a competitive world out there, and not every project that meets its goal actually goes on to become an established business.
Here, six SG-based fashion labels that made it. Started and designed by local talents, they got their start on Kickstarter, but have since gone on to launch their own brands. What they all have in common: contemporary and affordable designs that are easy to wear, and fit right into the modern woman’s wardrobe.