Launched in conjunction with Milan Design Week, the Italian luxury house has brought to life a traditional stationery store in Milan’s Via Manzoni 19 filled with fantastical elements and surprises. Think: flying notebooks, self-playing chess sets and micro-apartments decked out in Gucci furnishings.
On the reason and inspiration behind the launch of Gucci Lifestyle, creative director Alessandro Michele says, “When I was a child, going into the stationery store and finding pencils, pens, notebooks, games, meant bringing a dream into my daily routine. They were fine, well-made objects that spoke of craftsmanship and that, though part of my everyday life, were able to give off a magical, mysterious and wonderful aura.”
If you want to experience the magic for yourself, the collection is available from today (Sep 10) at the Gucci Paragon store, as well as online at gucci.com.
P.S. Check out some of our favourite items from the collection below.