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Gucci celebrates its centennial with an interactive pop-up store in Singapore

S / Shopping

Gucci celebrates its centennial with an interactive pop-up store in Singapore

The pop-up will take place at ION Orchard from Oct 16 to Oct 26

by BOON TAN  /   October 19, 2021
Gucci 100th Anniversary

Credit: Photo: Gucci

It’s not often that a brand celebrates its 100th anniversary, which is why Gucci is pulling out all the stops to make sure that its centennial leaves a deep lasting impression, first with a series of Gucci pop-ups dedicated to Gucci 100.

A mainstay in pop culture, one of the themes that underpinned this special celebration are songs that name dropped the storied house. Creative director Alessandro Michele has specially curated a series of lyrics and designed them onto a selection of ready-to-wear and accessories, sometimes with the special edition Gucci 100 logo.

(Read also “7 Monograms Everyone Is Wearing Right Now“)

The whole pop-up concept is a multi-dimensional one. Visitors are invited to interact with the display, such as a spinning wheel that allows one to discover the playlist of handpicked songs from different decades that name checked Gucci (an astounding 22,705 to be exact).

Gucci Celebrates 100th Anniversary With Interactive Pop-Up In Singapore
Photo: Gucci

“The centennial, for me, represents an opportunity to bear witness to Gucci’s eternal vitality that year after year, is reborn, it renews itself, reestablishing an unusual relationship with contemporaneity as a boy, forever young, observing the world with a powerful vision,” says Michele in a press statement. “I recognised the manifestation of its youth in its having intercepted and traversed, for one hundred years now, popular culture in all its forms. Above all, in music: the only medium, aside from fashion, more reactive to the times that mutate and mark the new, the today, the now.”

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https://www.herworld.com/gallery/fashion/shopping/gucci-100th-anniversary-pop-up-singapore/
Gucci celebrates its centennial with an interactive pop-up store in Singapore
Gucci 100 Ready-To-Wear
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Gucci 100 Ready-To-Wear
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Gucci 100 Ready-To-Wear
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(Read also “Chanel’s New Jewellery Collection Celebrates The 100th Year Of Its No. 5 Perfume“)

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Gucci 100 Bag
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Gucci 100 Bag
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Gucci 100 Women’s Shoe
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(Read also “Louis Vuitton Celebrates Its Founder’s 200th Birthday With BTS, NFTs And More”)

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Gucci 100 Women’s Shoe
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Gucci 100 Women’s Shoe
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Gucci 100 Women’s Shoe
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(Here are “All The Vintage-Inspired Bags To Buy From Coach’s First Vintage Pop-Up Store In Singapore“)

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Gucci 100 Men’s Shoe
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Gucci 100 Jewellery
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Gucci 100 Jewellery
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If you’re not able to visit the pop-up in person, there is also a digital version online through a dedicated platform on Gucci’s website and Gucci app. For more info, click here.

The pop-up will be in Singapore at ION Orchard from 16 to 26 Oct 2021. 

This article was first published in Harper’s Bazaar.

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Gucci
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MCI (P) 049/10/2021. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2022 SPH Media Limited. All rights reserved.