Fendi’s six iconic Baguette bags

“I was in the garden playing with my children when Leonetta (my youngest daughter) started picking daisies and arranging them on my jeans,” says Silvia Venturini Fendi. Jeans, the symbol of daily life, an iconic element of the female wardrobe; blue denim has been applied to this bag which, for the first time, has been conceived as an article of clothing.

“While standing at the window of my house on the island of Ponza, I admired the golden reflections of the sun on the beach at Chiaia di Luna and the waves gently moved by the breeze,” says Silvia Venturini Fendi. This is the first bag which, although studded with classic stones, is intended for daytime use, thanks to its bright, light colors like yellow, green and pink.

“Often we would work at the house of my mother, Anna Fendi, especially in the winter garden. Here, between the kenzia palms and the orchids, there were baroque mirrors,” says Silvia Venturini Fendi. From design to fashion: the idea of covering the baguette with countless small mirrors. Iconic models are available in pastel or black.  

“The magic of a glimpse inside a kaleidoscope. A dazzling, origami-inspired arrangement of seed pearls beneath which mysteriously you may make out the Zucca fabric,” says Silvia Venturini Fendi. Each season new embroideries embellish the classic Fendi fabric with fine leathers, enamels and seed pearls.  

“With this bag I wanted to carry with me always the colors and sounds of Rio De Janeiro,” says Silvia Venturini Fendi. After living many years between Italy and Brazil, Silvia wanted to pay a heartfelt homage to a country and the city so full of life that is Rio de Janeiro.

“Romantic, always the same and yet so different, so that women all over the world have fallen in love. For a picnic don’t leave without a straw Baguette,” says Silvia Venturini Fendi.