Lately, I’ve been giving more thought into how I shop. As we trudge deeper into the uncertainties and economic slowdown caused by the ongoing pandemic that is Covid-19, I find myself pondering harder on the idea of conservation (call it survivor mentality, if you will); where my money is going, how long will a piece of clothing last me, and why am I really shopping? These ideas corroborate my current appetite for meaningful purchases. Enter: sustainable fashion brands.
Of course, “sustainable fashion” can mean different things to different people. A definite interpretation of the term can be defined by the consulting firm Green Strategy – there are seven types of sustainable fashion production and consumption methods: high quality and timeless designs that last, fair and ethical production, environmentally friendly production, custom-made production, selling second-hand or vintage clothing, renting or leasing pre-loved clothing, and upcycling clothing.
Brands such as House of Sunny, which employs ecologically-certified technology in order to conserve water, and Wright Le Chapelain, which utilises a transparent supply and production chain, particularly appeals to me. Which brings me back to one of my original musings: Why am I really shopping? While we live in rather uncertain times, I’m pretty certain that I will be contributing my dollar into a better world.
We’ve put together some top picks of sustainable brands you need know right now and why they are worth checking out.