• Beauty
  • Fashion
  • Life
  • Women
  • Beauty Awards
  • Weddings
  • Beauty
    • Beauty
    • Makeup
    • Skin
    • Hair
    • Body & Fragrances
    • Aesthetics & Services
    • Best Of Beauty
    • Reviews
  • Fashion
    • Fashion
    • Shopping
    • Trends & Tips
    • Style Files
    • Watches & Jewellery
  • Life
    • Life
    • Food
    • Entertainment
    • Wellness
    • Travel
    • Tech
    • Sex & Love
  • Women
    • Women
    • Women Now
    • Career
    • Money
  • #HERWORLDHERSTORY
  • Weddings
    • Weddings
    • Gowns & Suits
    • Ideas & Advice
    • Real Weddings
    • Love Nest
    • Luxe
  • Beauty Awards
  • SPA AWARDS
  • HAIR AWARDS
  • Woman of the year
  • Age Is Just A Number
  • Video
  • Showcase
    • SingHealth 2020: Defining Tomorrow’s Medicine
    • Dior Capture Totale
Subscribe!
  • Also available at:
Privacy Menu
  • About Us
  • Contact Us
  • Advertising with Us
  • Conditions of Access
  • PDPA
  • Privacy Statement
SPH Media

MCI (P) 049/10/2021. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2022 SPH Media Limited. All rights reserved.

  • Beauty
  • Fashion
  • Life
  • Women
  • Beauty Awards
  • Weddings

Fashion

Why Beyond The Vines is so big on functionality

S / Shopping

Why Beyond The Vines is so big on functionality

Plus, 10 of our favourite pieces from the brand that you need to get your hands on ASAP

by Debby Kwong   /   August 10, 2021
beyond-the-vines-interview-banner

Walk along Orchard Road and you’ll very likely spot someone carrying the
Dumpling – the lightweight nylon, water-resistant and reversible bag from Beyond The Vines. “We actually designed the first version of the Dumpling as part of a capsule collection back in 2019, but it really took off after we brought it back in fresher colourways and improved on the design,” says Rebecca Ting, who co-founded the Singapore brand with her husband Daniel Chew in 2015.

Co-founders of Beyond The Vines: Rebecca Ting and Daniel Chew

Previously a womenswear label, Beyond The Vines is now a comprehensive multidisciplinary design studio offering womenswear, menswear, bags and lifestyle products. The pair started working on the rebranding at the end of 2019, and when the pandemic hit in early 2020, they quickly shifted the focus from ready-to-wear to accessories, to accommodate the demands of their customers during the circuit breaker when everyone was working from home. And that’s how they created the local version of an It bag – the Dumpling (from $59 to $89).

“We were both surprised at the response, but at the same time, not that surprised because we know how functional and easy the bag is to use,” says Rebecca, who leads the creative and design team.

She adds: “Our design philosophy has always been about duality: create boldly, design simply. Our inspiration comes from keeping with the pulse of contemporary culture and our natural atmosphere, to find strength where differences exist.”

Almost a year on since the rebranding, the couple say they’ve seen a positive difference: “We definitely see a huge change in the way our customers engage with us, whether it’s through Instagram, especially in our livestreams, or e-mail. There’s a lot more warmth and a candidness that we feel is hard to come by.”

beyond-the-vines-functionality-men-accessories

The duo also expanded their offerings with a comprehensive menswear collection. “We’ve always been pretty functional dressers. If anything, our style didn’t change much, we just became more comfortable with who we were and how we dressed, then made it fashionable,” says Daniel, who is in charge of business development and partnerships.

“Our biggest challenge with menswear was getting the fit right. We’re really proud of the cut and fabrics used for our men’s styles – we’ve seen many customers come in to buy the whole colour range of our T-shirts,” shares Rebecca.

So if you haven’t heard or seen the brand’s extensive range of must-have accessories and apparel, then it’s about time to get acquainted. From bags to clothes for both and men and women, here are some of our favourites.

READ NEXT

Beyond The Vines’ co-founder Rebecca Ting shares her go-to looks

Beyond The Vines’ new lifestyle store looks a-ma-zing

#SupportLocal this National Day with stylish pieces from these local labels

https://www.herworld.com/gallery/fashion/shopping/beyond-the-vines-interview-functionality/
Why Beyond The Vines is so big on functionality
Utility Camisole Top, $79
image

Buy it here

Beyond The Vines
Colourblock Rayon Dress, $109
image

Buy it here

Beyond The Vines
Belted Crepe Culottes, $89
image

Buy it here

Beyond The Vines
Canvas Carryall 03, $129
image

Buy it here

Beyond The Vines
Nylon Reversible Bucket Hat, $59
image

Buy it here

Beyond The Vines
Contrast Twill Logo Cap, $59
image

Buy it here

Beyond The Vines
The Flat Bag, $49
image

Buy it here

Beyond The Vines
Soft Jersey Reusable Face Mask, $20
image

Buy it here

Beyond The Vines
M Dumpling Bag, $79
image

Buy it here

Beyond The Vines
Oversized Patch iPhone Case, $22
image

Buy it here

Read Next

Beyond The Vines new outlet at ION Orchard rethinks the store of the future

The Singaporean couple who is championing comfort and versatility for local fashion

5 "Made in Singapore" local brands you need to check out

Beyond The Vines
  • TAGS:
  • Beyond The Vines
  • beyond the vines design post
  • btv
  • local brands
  • local label
SHARE THIS ON

T / Trending

Fashion

15 Designer Bags With The Best Resale Values

Fashion

Shop these sunglasses worn by your favourite Korean celebs

Fashion

The bags Kim Lim is obsessed with right now

Fashion

The trending oversized tote bags to be carrying this year

Fashion

Where to buy cheongsams in Singapore for every budget

Fashion

The coolest women's white sneakers we're drooling over right now

Fashion

I’ve spent thousands on Lululemon clothes -- here’s what’s worth ...

Fashion

15 cute and quirky designer bags for both work and play

Fashion

43 Singapore fashion brands from A to Z you need to know

Fashion

8 luggage brands so chic, you'll be able to spot your bag ASAP on...

Fashion

Crossbody bags under $150 that are perfect for travelling

Fashion

Go hands-free with these designer phone bags

Editor’s Picks
  • Shopping Shop these sunglasses worn by your favourite Korean celebs
  • Shopping 16 designer backpacks perfect for work and the weekend
  • Gowns & Suits 5 bridal boutiques to get your dream wedding dress from i...
  • Shopping Where to get beautiful blooms and dessert gift bundles fo...
  • Shopping The online shopping sites to check out when you're too la...
  • Shopping A comprehensive guide to every single wedding dress code
Newsletter Subscribe
Sign up for one of our free newsletters to receive the latest news, commentary and fashion features straight from Her World.

By signing up, you indicate that you have read and agreed with our Privacy Statement
Footer Menu
  • About Us
  • Contact Us
  • Advertise With Us
  • PDPA
  • Conditions of Access
  • Privacy Statement
?>">
SPH Media

MCI (P) 049/10/2021. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2022 SPH Media Limited. All rights reserved.