Hari Raya is fast approaching and you still haven’t thought of what you should wear for the festive occasion. Well, fret not because we’re here to help. From contemporary ready-to-wear pieces to glamorous made-to-order kebayas (and everything in between), here are a few of our Muslim-owned fashion labels to get your baju raya fix.
Simply Rays is one of the few homegrown Muslim-owned fashion labels that has garnered the likes of many, and for good reason. Offering a stylish range of baju raya (Hari Raya clothes) for everyone — from toddlers to adults — the label makes shopping a little easier especially for families who want to wear matching outfits. Putting a contemporary twist on traditional Malay ethnic wear, the line sees a range of textures, colourful print and styles, giving everyone the option to choose what suits them best.
As for this year’s collection, Simply Rays will be bringing back pieces that comprise of tropical and geometric prints juxtaposed with solid coloured tops and bottoms that are tailored to perfection.
Venue: Golden Landmark, #03-53
Opening Hours: 1.00pm-6.00pm
Website: https://simplyrays.com
The label was founded in Singapore and specialises in traditional Malay garments through contemporary lenses. And it places emphasis on simplicity and comfort in clothes and does so with impeccable flair.
The brand’s #AYLEBARAN2021 collection for Hari Raya features chic and sophisticated silhouettes paired with simple patterns, that sets it apart from other similar labels. The clothes speak for themselves—there’s meticulous attention to detail and a refined palette for patterns demonstrated in the way they’re made.
And with most Hari Raya collections, there’s something for everyone in the family. You can’t go wrong shopping with the brand. Bonus? It offers free shipping to Singapore and Malaysia.
Venue: 8 Jalan Pisang Singapore
Website: https://www.adriannayariqa.com/
If you’re not really a dress kind of gal, then Alia (formerly known as Alia Anggun) has got you covered. The label’s latest collection has a range of super swanky floral printed pants and blouse outfits for you to choose from — a perfect substitute for a #powersuit.
Of course, Alia — which aims to bring high quality, trendy and elegant modest fashion to its customers — has gorgeous skirts and lace dresses too, so really, it has got something for everyone. The only downside is that it only offers womenswear, so if you’re looking to be matchy-matchy with the men in your family, you might want to check out the other brands on the list. That said, we definitely recommend checking it out.
Venue: Tampines Mall #02-23A, North Point City #02-110 (Opposite Bagus)
Opening Hours: 9.30am to 10pm
WhatsApp: https://api.whatsapp.com/
Lubna is a homegrown fashion label offering apparel that is “modest with a modern twist”. Lubna is one of our favourite homegrown modest fashion brands because of its recently launched curve collection. And we’re all about that #inclusivity and #bodypositivity.
Some of the popular pieces within its collection feature elegant silhouettes and contemporary patterns reimagined for traditional Malay garments and it’s fabulous. The label’s festive collection for Hari Raya features pastel shades, earthy hues, warm blues and lilacs.
It also has sequins, waffle laces, embroidery, 3D textures, organza and more. We highly recommend checking the cheery brand out if you like a pop of colour to your look.
Website: https://www.zalora.sg/lubna/
If you want to stand out from the crowd this Hari Raya, Ozel is your best bet. It’s a local modest fashion label focused exclusively on batik — but it employs a cool modern twist on the traditional fabric. In this year’s Eid collection, you’ll be able to find unique pieces like its Maena long dress or even matching couple outfits in different patterns and silhouettes.
For something more youthful and quirky, there are other options like its pinafore and long cardigan — all in batik print. If you love a mix of modern and traditional, you’ll love Ozel.
Venue: 729 North Bridge Road
Opening Hours: 11am to 7pm
Website: https://ozel.com.sg/
Live your best hijabista life with Afrilia’s closet which was founded in Singapore in 2015. The brand describes itself as “vibrant, in-trend and addictive” on its website, and we agree. And it has a unique take on modest fashion—think Instagram fashion meets traditional Malay attire—which is also why it works.
From bright floral numbers to pastel jumpsuits to solid ruffled dresses to batik and more, if you’re looking for a traditional meets contemporary outfit, this is your new match.
Website: https://afrilia.co/
The beauty and brains behind this modest fashion label is none other than Malaysian actress, TV presenter, commercial model and fashion entrepreneur, Neelofar. The label started off with abayas and tekelung (praying garments). It has since become a full-fledged modest fashion label and even offers handbags, hijabs and halal perfumes.
In 2021, the brand has expanded its range of shawls for you to mix and match your outfits with — and more importantly, they are all available online on Zalora. From solid hues to elegant patterns, there’s bound to be a shawl that will suit your fancy.
Website: https://www.zalora.sg/naelofar/
As part of its first-ever collaborative collection for Hari Raya, Zalora is teaming up with Pieces by Raessa (PBR), for an all-new Tropical Collection for this year’s festivities. Within the line, you can expect beautiful satin-printed pieces that boast a relaxed fit and a flattering V neckline that shows off your decolletage. Though the collection is relatively new, you’ll still be able to browse through different silhouettes that come in an assortment of pastel hues. Besides, if you’re a fan of tropical prints, or you prefer something that’s a little less boring, this new line will definitely be up your alley.
As consumers become more aware of climate change and how their over-reliance on fast fashion has a negative impact on the environment, a number of labels have begun to do things differently. A good example: Earth by Zalia Basics.
Here, the brand prides itself on creating versatile and timeless pieces that are made with raw materials with a lower environmental impact than conventional alternatives. Most of the pieces in this range are typically found in solid hues and include pieces such as tops, skirts and dresses crafted from ECOVERO™ and TENCEL™. They make great pieces for everyday wear offering elevated basics that you can wear all year-’round, as well as stylish pieces for festive occasions like Hari Raya.
All the items are independently selected by our editorial team. If you buy something through our retail links, we may earn an affiliate commission. But we only recommend products we love. Promise.