Her World's approved places to shop online that's not ASOS
Totokaelo - Hard-to-find indie brands
“I was on the hunt for a pair of Jil Sander pants (that was almost impossible to find in Singapore) when I simply Googled it and Totokaelo popped out. Totokaelo is great if you have a penchant for clothes designed by indie designers (Yangli and Toga are my favourites) or other mainstream brands like Issey Miyake, Craig Green and Comme Des Garcon. The price ranges from US$35 (S$47.40) for a pair of Comme Des Garcon socks to US$2,150 for a Vetements bomber jacket.
The site really caters to the audience convenience wise — international shipping only takes 3-5 days and you have 20 days to return your item if you don’t like it (there’s a very slim chance for that anyway).
Overall, I would recommend Totokaelo for its user-friendly, design-centric interface and tight curation of products. There’s also something about the styling and photography of their lookbooks that makes the clothes look so appealing and desirable!” — Bryan Goh, Fashion Stylist & Writer
SheIn - Free international shipping above US$50 spend
“SheIn offers tonnes of on-trend styles that won’t break the bank.It’s kind of like the ultimate one-stop-shop for the economical fashionista. With most online retail sites, the clothes don’t usually turn up looking the way they did on the pictures. But the items I’ve got so far are true to their descriptions and they fit really well on me.
Also, unlike most shops where sizing options are an issue, SheIn has an easy-to-grasp sizing guide that’s accurate and informative. Most of the items are under $30 (so incredibly cheap right?) and they offer free international shipping to Singapore if you spend above US$50.” — Letty Seah, Junior Content Producer
“I’ve only started buying from Pomelo recently. Picture a popular high-street brand like Zara or Topshop, then convert that into an e-commerce concept and you get Pomelo. It carries really chic and affordable workwear pieces that are mostly inspired by the K-fashion style.
The best thing about Pomelo is that it offers free returns up to 365 days. So if you find that the item you ordered doesn’t suit or fit you well, you can always just drop it off at the nearest NinjaVan stop and get a refund. And don’t get me started on the sales; sometimes you’ll be able to find garments priced below $10.
They also carry a wide selection of stylish shoes and jewellery… They’ve got the all-in-one shopping experience package, if you ask me.” — Shannon Loh, Intern
Net-a-Porter — Extensive range of high quality luxury products
“I find it hard to find good quality T-shirts and shirts with good fit in Singapore’s brick-and-mortar stores. So I turned to Net-a-Porter to get my hands on some Alexander Wang T-shirts and well-cut basics like white shirts.
As with other luxury e-commerce sites, Net-a-Porter offers a wide range of high quality merchandise from many covetable brands. They also provide comprehensive measurements for all items which helps get sizing right.
I admittedly have some trust issues when it comes to online shopping, but I would say that Net-a-Porter is a rather established, trustworthy platform where I can shop at with a peace of mind.” — Melissa Chew, Associate Beauty Editor
“Blackmilk is this Australian site which started out by selling these amazing, comfy leggings. But now they carry tops, dresses, trousers… Anything under the sun basically. I was originally looking for workout leggings when I came across this site. It’s really hard to find cute workout attire in Singapore but BlackMilk carries all these eclectic, richly decorated designs.
The prevailing factor for the brand is the comfiness of their clothes; from their leggings to their dresses, the choice of material always feels snug and luxe. They also have really interesting themed collections as well. For example, they currently carry this magical Harry Potter-themed Hogwarts collection featuring really novel, quirky prints. And I’m quite the sucker for prints, so I spend way too much money here *laughs*” — Clara How, Senior Features Writer
“The Outnet is one of my favourite places to shop at for marked down designer clothing. Every now and then, the e-retailer gives me a pleasant surprise with bigger and better deals from its clearance sales.
Sometimes, the price tags on brand names can be reduced to up to 85% off! And you won’t have to worry about the price of an item changing – all styles will stay marked down until they are sold out. I had a fuss-free and efficient experience shopping at The Outnet; my items came within 4 working days, which is considerably faster than ASOS (where I would have to wait from one to two weeks).
Also, with The Outnet I can access designers that aren’t available in Singapore such as J.Crew, Thom Browne and Iris & Ink.” — Lynnett Yip, Senior Beauty Writer
“I enjoy shopping at BNKR for their versatile curation of labels such as Finders Keepers, The Fifth and Keepsake. Their pieces range from mid to high-tier pricing but I usually target their extensive sales section for stylish finds that will give me more bang for my buck.
They carry sophisticated garments that are minimal yet unique, with feminine silhouettes and a contemporary attitude.” — Mary-Ann Soh, Editor of Her World Online
“Another e-commerce I like to shop at is Farfetch. Farfetch carries an expertly curated selection of covetable luxury brands from established names like Gucci, Fendi and Balenciaga to newly emerging designers such as Gabriela Hearst and Y/Project.
It’s a rather interactive experience shopping at Farfetch; they’ve got cutting-edge editorials that serve as ootd tips, and trend-led edits with the hottest runway looks.
Beyond of all of that, what I enjoy most about the site is that it readily carries the clothes sourced from all over the world, but are not available or sold out at stores in Singapore.” — Mary-Ann Soh, Editor of Her World Online
“I shop at Tobi often because they’re one of the only affordable online stores that sell plenty of trendy, good quality clothes in XS. And half the time when I order XS dresses or skirts from other sites, they tend to pull off too short on me (#tallpeopleproblems). Tobi’s pieces always manage to get it just right for me.
They also have really attractive deals and big 50% sales frequently, so that’s a bonus as well. They carry the most stunning evening gowns that can cost between $100-$200, but are marked down to less than $60 during its massive sales (what a steal!). Most importantly, they offer free shipping on all orders to Singapore with no minimum spending. Score!” — Michelle Yeoh, Junior Content Producer