In case you missed it, earlier this year, we asked three fashion insiders to predict the fashion trends that would go big in 2021. One of the trends is the dominance of discreet branding. For the uninitiated, it simply means the overtly flashy fashion trends (logomania, we’re looking at you) are heading for the exit.
“Low or no branding in fashion will likely take over,” tells Evon Chng, fashion stylist and founder of Beastcorp Digital Agency. The timing seems right because the ongoing pandemic has caused umpteen job losses, pay cuts, increased stress levels… the list goes on.
In other words, flaunting your wealth in the form of a fancy outfit might not be the best thing to do now. That’s why you might want to rethink the next time you’re planning to wear head-to-toe logomania, and aim to look subtle and sophisticated instead.
At the same time, some fashion designers are putting the brakes on flamboyant designs and embracing the low key trend with open arms. From squint-your-eyes-to-see-the-logo pieces to concealed logomania, these are some of the coolest pieces that are quietly stylish.