To say that our lives have undergone a 180-degree change since the start of COVD-19 is not an understatement. Pre-pandemic, terms like work from home (WFH) and social distancing were unheard of.
Now, beauty and fashion brands, aesthetics clinics, as well as fitness studios are changing their business models by going digital. It’s not simply setting up online stores and allowing us to shop at home in our favourite loungewear.
Online skin consultations, Zoom workouts and beauty mobile apps have made it clear. Virtual and augmented reality (AR) are the new norm for businesses and they’re here to shake up our shopping experiences. It’s not exactly a bad thing. In fact, they can help us to minimise physical contact, keeping us safe in an increasingly touch-less world.
Ahead, some of the brands that are currently offering us alternatives to the traditional touch-and-try shopping method. From a lip scanner to trying on shoes virtually, these are the innovations that have caught our eyes.