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Learn about the best anti-ageing serums and moisturisers to buy – without the guesswork. These are winning products from our 2016 Simply Her Smart Shopper Great Skin Awards, where our judges spent four weeks testing more than 150 anti-ageing skincare products launched in 2015.
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BEST PRE-SERUM
Editors’ Choice
Dull, tired skin gets a radiance and hydration fix with the blend of passion flower extract and hyaluronic acid.
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BEST PRE-SERUM
Readers’ Choice
A few drops of this is enough to cover your whole face, to alleviate the look of fine lines and patches of rough skin.
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BEST SERUM FOR EARLY SIGNS OF AGEING
(Drugstore/masstige category)
Readers’ Choice
Rich in anti- irritants, this is absorbed quickly into skin and makes it feel more moisturised and elastic.
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BEST SERUM FOR EARLY SIGNS OF AGEING
(Department store/cosmetics store/aesthetic clinic category)
Editors’ Choice and Readers’ Choice
The non-sticky and refreshing gel formula penetrates quickly for instantly refined and moisturised skin.
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BEST SERUM
(Drugstore/masstige category)
Editors’ Choice
This has a host of nourishing and anti-ageing ingredients that boost skin functions to help in skin repair and regeneration.
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BEST SERUM
(Drugstore/masstige category)
Readers’ Choice
Formulated with a blend of antioxidants and anti-ageing ingredients, the serum helps to deeply hydrate and repair skin.
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BEST ANTI-WRINKLE SERUM
Editors’ Choice
The anti-ageing serum leaves skin moisturised and makes fine lines less obvious.
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BEST ANTI-WRINKLE SERUM
Readers’ Choice
Formulated with ginseng extract, this is said to strengthen skin, and plump up fine lines and wrinkles.
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BEST FIRMING/LIFTING SERUM
(Drugstore/masstige category)
Editors’ Choice and Readers’ Choice
A paraben-free, lightweight serum that hydrates and firms skin with collagen-renewing peptides and hyaluronic acid.
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BEST FIRMING/LIFTING SERUM
(Department store/cosmetics store/aesthetic clinic category)
Editors’ Choice and Readers’ Choice
Tackle skin sagging with this serum, which contains the brand’s signature Pitera, hydrolysed soya and yeast proteins to brighten, firm and tighten skin.
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BEST SERUM
(Department store/cosmetics store/aesthetic clinic category)
Editors’ Choice and Readers’ Choice
The super- lightweight serum fortifies skin and lightens wrinkles and dark spots.
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