We’re no strangers when it comes to dopamine dressing. Colours like blue and green can calm flustered souls, while shades of orange and yellows can brighten up one’s mood and evoke feelings of cheerfulness. But more recently, a new trendy colour has been picking up pace in the fashion scene, and it’s one that’s bold, unapologetic and delivers an individual signal of strength. And if you’re not familiar with the colour, then it’s about time you should. Enter Viva Magenta.
Recently, global colour authority Pantone announced that Viva Magenta 18-1750 is the colour that will be taking us into 2023. Descending from the red family, the colour is often mistaken for a red or pink hue.
And of course, we’ll definitely be seeing more of our favourite celebs sporting the shade in the upcoming months. However, there are a few that have been playing around with this particular shade of Magenta before it was announced that it was the Pantone Colour of the Year for 2023. From celebs like Heart Evangelista to Blackpink’s Lisa, these celebs didn’t wait for the announcement to appropriate Viva Magenta. For some style inspiration for the year ahead, we’ve rounded up some looks by your favourite stars who have been spotted wearing this popular shade of magenta.