Recent hit K-dramas have cast the spotlight on a number of Korean fashion labels, with stars like Son Ye-Jin (Crash Landing on You) and Kim Go-eun (Goblin) proudly rocking home-grown brands in their respective sensational drama series. Garnering the attention of fans the world over, the lead actresses’ enviable styles have propelled certain South Korean brands to fame.
Feminine tailored pantsuits in a rainbow-array of colours seen on Park Min Young in “Her Private Life” from the elegant label AvouAvou; the quirky and cute handbags from Play No More that starred in numerous dramas from “Hi Bye, Mama!” to “Hotel del Luna”; Romanchic’s vibrant floral dresses famously seen on Son Ye Jin in Crash Landing on You, these are the brands to know if you want to start dressing like the gorgeous and chic leading ladies of your favourite Korean dramas.
K-dramas aside, brands such as pushBUTTON have also garnered widespread interest due to actress Gong Hyo-Jin’s avid and frequent support.
We’ve curated a list of K-brands to get familiar with right now. Scroll on down to check out the brands made famous by Korea’s hottest celebrities.