If you’ve been a fan of H&M’s designer collaborations, then you’re in for a real treat. The retailer has collaborated with a number of designers over the past few years, including the likes of the late Karl Lagerfeld in 2004, Maison Martin Margiela in 2013 and Moschino in 2018, just a few to name. But the next designer to collaborate with Swedish fashion brand, H&M? Enter Irish designer, Simone Rocha.
“I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.”– Simone Rocha.
Best known for her highly sought-after dreamy, opulent collections at London Fashion Week, the collaboration between the two is in celebration of the high street stalwart’s 10th year anniversary of her eponymous brand.
About Simone Rocha
Otherwise known as the daughter of renowned fashion designer, John Rocha, Simone studied and trained in The National College of Art and Design in Dublin and at Central Saint Martins in London. Thereafter, she launched her first graduate collection at Tate Modern during London Fashion Week before her career took off.
Over the past 10 years, Simone has worked hard and has progressively made a name for herself at fashion shows for her intricate and meticulously-detailed collections that’s inspired by her own heritage: Ireland and Hong Kong.
But Simone is no stranger to collabs. In fact, she also teamed up with J Brand in 2014 and Moncler in 2019 for their Genius Project.
What we can expect from the collection
Considering the many elements including silhouettes, fabrications, embellishments shapes that have influenced Simone Rocha’s designs, you can expect new twists on her signatures that truly represents her house codes. For instance, delicate tulle dresses, tartan tailoring, beaded shirting, cable knits, outerwear as well as Simone’s signature sparkling jewellery and pearl-embellished footwear in her identifiable and poetic palette in shades of cream, pink, red and black — reworking and reinterpreting beloved pieces into unexpected new designs that feel right for today.
For the whole family
Aside from womenswear, the Simone Rocha x H&M collection will also cater to menswear and childrenswear — the first time the designer has made a full collection for the whole family. Similarly to the line of womenswear, the range will also include ready-to-wear pieces and accessories including knits, shirting, trench coats and Rocha’s signature pearl-embellished shoes.
Ahead, we zoom in on some of the key pieces from the upcoming collection launching this March 2021.