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Fashion

What fashion brands are doing to fight Covid-19

F / Fashion

What fashion brands are doing to fight Covid-19

Sandro is using leftover fabric to make masks and Jimmy Choo has donated to two charities

by Sean Tham  /   May 4, 2020

Credit: Showbit

Fashion isn’t just about clothes. Now, fashion brands are giving back to society by providing donations that help to tackle and combat Covid-19. Here, we show you what these powerhouses are doing to help out.

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https://www.herworld.com/gallery/fashion/fashion-brands-combat-coronavirus-covid19/
What fashion brands are doing to fight Covid-19
Valentino
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This Italian fashion label will be dedicating its FW ’20 campaign to the current times of need. Coined as #ValentinoEmpathy, this project will feature an exclusive cast of 21 members, like Anwar Hadid, Liu Wen and Naomi Campbell. These 21 members have raised €1 million (S$1,552,325.26) for the Italian Lazzaro Spallanzani Hospital to help fight Covid-19.

Prior to this, Valentino and its shareholder, Mayhoola, have donated €4 million (S$6,209,540) to charity: €2 million (S$3,104,770) to Italian Sacco Hospital and Protezione Civile, €1 million to La Fondation Hopitaux de Paris – Hopitaux de France and the remaining €1 million to the Spanish field hospital within the Madrid exhibition center.

 

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#ValentinoEmpathy⁣ ⁣ Adut Akech (@adutakech)⁣ Anwar Hadid (@anwarhadid)⁣ Christy Turlington (@cturlington) ⁣ Ellery Walker Harper (@elleryharper)⁣ Frances McDormand⁣ Ghali (@ghali)⁣ Gwyneth Paltrow (@gwynethpaltrow)⁣ James Turlington (@jamescturlington)⁣ Janet Mock (@janetmock)⁣ Laetitia Casta (@laetitiacasta)⁣ Laura Dern (@lauradern)⁣ Leon Dame (@leondame)⁣ Liu Wen (@liuwenlw)⁣ Maria Carla Boscono (@mariacarlaboscono)⁣ Mustafa the Poet (@mustafathepoet)⁣ Naomi Campbell (@naomi)⁣ Pierpaolo Piccioli (@pppiccioli)⁣ Rafferty Law (@rafflaw)⁣ Rossy de Palma (@rossydpalma)⁣ Rula Jebreal (@rulajebreal)⁣ Shu Qi (@sqwhat)⁣ Tali Lennox (@talilennox)⁣ Tang Yan (@tangyan1206)⁣ Vittoria Ceretti (@vittoria)⁣ ⁣ For the new Women’s and Men’s Fall/Winter 2020-21 Campaign, #ValentinoEmpathy, @pppiccioli will highlight the unifying power of empathy, regardless of physical location. The Maison is pleased to announce that all talents involved in this upcoming project will donate their fee. 1 Million euros will go to the Italian Hospital Lazzaro Spallanzani in Rome, the Italian Hub fighting against COVID-19.

A post shared by Valentino (@maisonvalentino) on Apr 30, 2020 at 9:18am PDT

Bottega Veneta
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This Italian fashion label will be pumping funds into scientific research. This €300,000 (S$461,572.73) contribution is to provide two-year extensions for three medical experts: an employed pneumology researcher in the Department of Cardiac, Thoracic, Vascular Sciences and Public Health of the University of Padua, as well as two with medical scholarships – one at the Virology Laboratory of Lazzaro Spallanzani’s National Institute for Infectious Diseases in Rome, and the other at the Microbiology and Virology Laboratory of the Hospital Domenico Cotugno of Naples.

“We recognise that supporting the medical professionals who are saving the lives of others must be our priority during this time, which includes those working tirelessly to tackle the devastating impact of Covid-19 and its enduring effects, through scientific research,” says creative director Daniel Lee. “With these scholarships we are able to contribute to securing the future of our global health by supporting their admirable and courageous work.”

 

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By Gianni Pucci

A post shared by Bottega Veneta (@bottegaveneta) on Apr 15, 2020 at 5:30am PDT

Safilo
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Italian eyewear distribution company Safilo has just launched an initiative to help fight Covid-19. Titled #United4EyeCare, this global corporate initiative, supported by its main brand Carrera, includes repurposing its manufacturing factories in Santa Maria di Sala and Bergamo to produce safety glasses and facial shields for hospitals and healthcare facitilies in Bergamo, Seriate, Padua, Latina and Brescia.

Other brands that under its umbrella are also contributing to help fight this pandemic. This includes Polaroid (which is donating 5,000 surgical masks to 19 Spanish hospitals), Smith (a U.S. eyewear label which recently joined the movement, Googles for Docs, to provide ski googles to healthcare workers) and Blenders Eyewear (which deployed its factories to produce 10,000 safety googles for healthcare workers at hospitals in San Diego and Los Angeles).

Safilo
Loewe
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This Spanish fashion label has deployed its Getafe factory to produce non-surgical masks for volunteer workers, its employees and their families. Concurrently, they are donating 100,000 surgical masks to the Spanish Red Cross for medical personnels.

Also, Loewe will also be making a contribution of €500,000 (S$773,621.07) to Plataforma de Infancia, a Spanish alliance of social organisations that protects children and adolescents’ rights, to introduce educational programmes in Spain this summer. Additionally, it will contribute €40 (S$61.89) to the organisation for every product sold from its Paula’s Ibiza collection between May to Aug 2020.

Loewe
Louis Vuitton
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Known for its iconic monogram print, this French fashion label is using its ready-to-wear atelier to produce hospital gowns. These gowns will be provided to healthcare workers in six Parisian hospitals under the Assistance Publique – Hopitaux de Paris (AP-HP), namely Hopital Antoine-Beclere, Hopital Bicetre, Hopital Paul-Brousse, Hopital Ambroise-Pare, Hopital Raymond-Poincare and Hopital Sainte-Perine.

“We are proud to be able to help healthcare professionals at our level and put our know-how at the disposal of the Hôpitaux de Paris to create gowns for medical staff,” said Louis Vuitton Chairman and CEO Michael Burke. “I would like to thank the artisans of our atelier who voluntarily participate in this civic act and who have been bravely applying themselves since this morning to equip healthcare workers in hospitals who are in need of gowns.”

Louis Vuitton
Tove & Libra
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This Hong Kong sustainable fashion label is giving back to society during this pandemic. They will be donating 100 per cent of the sales made from their tote bags (priced at $15 each) to two food banks, namely Food From the Heart in Singapore and Food Angel in Hong Kong, that provide food delivery services to the needy.

Tove & Libra
Pomelo Fashion
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This international fast fashion label joins in to fight Covid-19 by launching an initiative called Pomelo Cares.

Under this initiative, Pomelo will deploy its design and production lines to produce anti-bacterial masks from fabrics. Each mask will be sold at $9, and 100 per cent of the proceeds will go to two of their partner healthcare organisations, namely Singapore’s Red Cross Society and Thailand’s Red Cross. It will also be donating 40,000 surgical masks to the latter.

Furthermore, Pomelo has also rallied the involvement of its customers. It recently launched a new feature on its online platform, where shoppers can choose to donate funds or surgical masks directly to their partner healthcare organisations, including Ikatan Dokter Indonesia (IDI – Indonesian Medical Association).

On top of that, it has launched a social movement, #PomeloGirlsAtHome, on its Instagram to spread the message on social responsibility.

 

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We want to do our part to give back to our community. We’ve produced fabric masks, with all profits going to hospitals in need to purchase medical supplies and surgical masks. Please join us in our #PomeloCares initiatives – we are all in this together. Link in bio for more details💗

A post shared by Pomelo Fashion (@pomelofashion) on Apr 4, 2020 at 3:18am PDT

Pomelo Fashion
Carolina Herrera
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Carolina Herrera and its parent company, Puig, is supporting the Spanish government in the current Covid-19 crisis by producing more sanitary essentials. It will deploy its clothing factories and production lines to manufacture masks and hospital gowns for personnel working in Spanish hospitals and the F&B industry.

Carolina Herrera
Zalora
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This local e-retailer is giving back to society during this pandemic by opening a donation channel on its platform. This donation drive is in partnership with Singapore Red Cross (SRC).

Proceeds will go to the purchase of customised care packages – which comprise food, medical, hygiene and household items – and psychosocial support calls for senior citizens under SRC’s ElderAid, Medical Chaperone/TransportAid, and Home Monitoring and Eldercare+ services, as well as sanitary essentials for SRC’s volunteers and staff.

Zalora
Tod's
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The Della Valle Family, founders of this Italian fashion label, has entrusted Protezione Civile, the Italian national body, with €5 million (S$7,738,790.77) to help combat Covid-19. This funding will go to the family members of healthcare personnel who had lost their lives in fighting against the coronavirus.

 

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The administration of the fund will be entrusted to the Protezione Civile, which we thank for the immense work it does every day in the fight against the virus. The fund will be called “Sempre con Voi” and, for anyone wishing to contribute, can be accessed via an account opened by the Protezione Civile: IBAN IT66 J030 6905 0201 0000 0066 432 La Famiglia Della Valle, anche a nome dei propri dipendenti, dona la somma di 5 milioni di euro da destinare ai familiari del personale sanitario che ha perso la vita nella lotta al Covid-19. Il loro altruismo e il loro coraggio saranno per sempre un esempio per tutti noi. L’amministrazione del fondo sarà affidata alla Protezione Civile, che ringraziamo per l’immenso lavoro che svolge tutti i giorni nella lotta al virus. Il fondo si chiamerà “Sempre con Voi” e chiunque vorrà, potrà contribuire tramite il conto aperto dalla Protezione Civile: IBAN IT66 J030 6905 0201 0000 0066 432 #TodsLovesItaly

A post shared by Tod’s (@tods) on Apr 6, 2020 at 11:05am PDT

Gucci
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Gucci will be making two separate donations of €1 million (S$1,579,760) each to crowdfund campaigns in aid of the coronavirus situation. These two campaigns are organised by Italian Civil Protection Department (via Italian banking group Intesa Sanpaolo’s Forfunding crowdfunding platform) and World Health Organisation (United Nations Foundation’s Covid-19 Solidarity Response Fund).

Additionally, this Italian fashion label will be using its social media platforms to rally the importance of heath, safety and well-being. This commenced two days ago (on March 28).

“Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the changemakers in this crisis, to stand together with us in the fight against the coronavirus. We are all in this together,” said creative director Alessandro Michele and CEO Marco Bizzarri.

 

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We Are All in This Together. Gucci stands with its global community to fight the #Covid19 pandemic by making two separate donations to crowdfunding campaigns. Locally, in Italy where the company is based, a 1 million euros donation to the Italian Civil Protection Department #DipartimentoProtezioneCivile in partnership with @intesasanpaolo’s #ForFunding platform to reinforce Italy’s health services and to source new ICU beds. Globally, Gucci donated 1 million euros to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who through Facebook’s US$10 million Matching Fundraiser to monitor and collect data on the spread of the virus to strengthen ICUs across the world, supply protection equipment to health personnel and fast-track the creation of vaccines and therapies. The initiatives are captured in an original illustration gifted by Rome-based artist @mp5art, a person who holds their hand on their heart a message of human solidarity. “Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the changemakers in this crisis, to stand together with us in the fight against the Coronavirus. We are all in this together,” say @alessandro_michele, Creative Director of Gucci, and #MarcoBizzarri, President and CEO of Gucci. Calling on our #GucciCommunity to join with us, give through our Donate Sticker on Stories to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who, and on gucci.forfunding.it to donate to the Italian Civil Protection Department #DipartimentoProtezioneCivile. Discover more about the crowdfunding campaigns through link in bio. Starting from tomorrow, Gucci’s social channels will feature the official messages of @who to help spread useful information and prevention for the virus. #StaySafe #FlattenTheCurve

A post shared by Gucci (@gucci) on Mar 26, 2020 at 9:15am PDT

Prada
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This Italian fashion powerhouse is helping to fight Covid-19 by producing 80,000 medical overalls and 110,000 masks specially for staff working in the healthcare sector. This production plan, targeted for completion by April 6, also provides daily deliveries of these overalls and masks to hospitals.

Prada
Michael Kors
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This American fashion label will be donating US$1 million (S$1,434,170) to support relief efforts in the US. Furthermore, the brand’s founder, Michael Kors himself, and its parent company’s (Capri Holdings Limited) chairman and CEO, John Idol, will personally fork out an additional US$1 million combined.

The total donation of US$2 million will be donated to five different organisations, namely NYU Langone Health, New York-Presbyterian Hospital, God’s Love We Deliver, A Common Thread and CFDA/Vogue Fashion Fund for Covid-19 Relief, to help alleviate difficulties faced during this pandemic.

 

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I have lived in New York all my life—the city has been my home for over 40 years and it’s where I founded my business. Among the many things that I love about New York and New Yorkers is their strength and unwavering resilience in times of crisis. For a city as big as it is, there’s always been a strong sense of community. It’s heartbreaking to see what is happening here in my hometown, which is currently an epicenter of the virus, and the impact this outbreak is having on people in our city and around the world. I commend everyone working on the frontlines in our health care centers and thank you for your dedication to helping others. -xo MK Michael Kors the brand, along with personal contributions from founder and Chief Creative Officer Michael Kors and CEO John Idol, will be donating $2 million towards local COVID-19 relief efforts. The contributions will support two of NYC’s largest hospital systems—NYU Langone Health and NewYork-Presbyterian Hospital. Additionally, it will provide assistance to our longtime partner @GodsLoveNYC, a local non-profit delivering nutritious meals to people living with severe illnesses, who are especially vulnerable during this time, and A Common Thread, the CFDA/Vogue Fashion Fund for COVID-19 Relief that provides financial relief to small businesses in the fashion community.

A post shared by Michael Kors (@michaelkors) on Apr 1, 2020 at 4:37am PDT

Mango
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This Spanish fast fashion label has promised to donate two million face masks to hospitals throughout Spain, under strict compliance with Spanish Ministry of Health guidelines.

 

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At Mango, we believe that being together is key, and we all must do our part within our capacity. Be responsible. Stay home. Help your loved ones. On our side, we have closed stores around the world and adapted our services to guarantee the safety of our people and the community. Over the next few days, we will be donating 2 million masks to hospitals in Spain. We will do it by using our own logistics system, and in strict compliance with the guidelines of the Spanish Ministry of Health. Please find above a letter from our CEO, on behalf of all the people who work at Mango. #MangoTogether #StayHome

A post shared by MANGO (@mango) on Mar 22, 2020 at 6:54am PDT

Bvlgari
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Known for its iconic Serpenti collection, this Italian luxury label is helping to combat Covid-19 by making a large donation (amount undisclosed) to the Lazzaro Spallanzani Hospital’s research department.

This has enabled the Italian hospital to purchase a new 3D microscope – an optimal tool to effectively study the virus’ molecular structure and evolution as it can “accurately solve microscopic cell structures even on three-dimensional biological samples and follow their growth and interaction with other microorganisms over time”.

“We are honored by the donation of Bvlgari, which will allow us to strengthen research on the developments of Covid-19 in such a delicate moment,” says Marta Branca, general manager of Spallanzani. “I thank, in particular, the CEO, Jean-Christophe Babin, for his commitment and his availability towards the Institute.”

Furthermore, Bvlgari will be manufacturing hand sanitisers with its long-term fragrances partner, ICR (Industrie Cosmetiche Riunite, Lodi), for the next two months. These disinfectants will be distributed to medical companies with the help of the Italian government.

Bvlgari
LVMH
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This multinational conglomerate, the parent company of major fashion labels like Celine, Dior and Fendi, recently announced that it will be using its perfumery and cosmetics production factories to produce hand sanitisers.

These gel sanitisers will be given to 39 public hospitals in Paris at no charge.

Credit: Instagram/esteelaundry

Apart from the production of disinfectants, Givenchy, a fashion label under LVMH, will continue to pay its freelancers for the next two weeks despite the reduction in work shifts.

 

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To start this week on a positive note , if everyone does it’s part , we can cross the other side together! 💪🏼✌🏼😉😷

A post shared by Peter philips (@peterphilipsmakeup) on Mar 16, 2020 at 12:26am PDT

Tiffany & Co.
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This American luxury jeweller has committed to donating US$1 million (S$1,434,170) to help combat Covid-19. The Tiffany & Co. Foundation will allocate US$750,000 to World Health Organisation’s Covid-19 Solidarity Response Fund, while the remaining US$250,000 will go to The New York Community Trust’s NYC Covid-19 Response & Impact Fund.

Tiffany & Co. will also match a dollar for every dollar donated by its employees to any non-profit organisations that aid in the relief of Covid-19.

Furthermore, it has also signed the Philanthropy’s Commitment During Covid-19 Pledge, alongside more than 500 other organisations. This pledge guarantees that these organisations will help and support grantees in time of need.

 

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An update on COVID-19. #TiffanyAndCo #StrongerTogether

A post shared by Tiffany & Co. (@tiffanyandco) on Apr 6, 2020 at 6:00am PDT

Burberry
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Famous for its checkered prints and trench coats, this British luxury fashion label is helping to fight Covid-19 by using its supply chain network to track and deliver medical gowns, surgical and non-surgical masks to the UK National Health Service. It’ll be deploying its trench coat factory to manufacture non-surgical gowns and masks for patients, subjected to approval from the Medicines and Healthcare Products Regulatory Agency.

Also, it’ll be pumping funds (amount undisclosed) into University of Oxford’s research on a single-dose vaccine for Covid-19, which is set to begin human trials next month.

Apart from the healthcare sector, Burberry will be donating (amount undisclosed) to several charities such as Fareshare and The Felix Project to help combat food poverty in the UK. This will include delivering free school meals to impoverished students and increasing the supply of pre-packed food to help food banks better manage with the rising demands.

“The whole team at Burberry is very proud to be able to support those who are working tirelessly to combat Covid-19, whether by treating patients, working to find a vaccine solution or helping provide food supplies to those in need at this time,” says Marco Gobbetti, CEO of Burberry. “Covid-19 has fundamentally changed our everyday lives, but we hope that the support we provide will go some way towards saving more lives, bringing the virus under control and helping our world recover from this devastating pandemic.”

Burberry
Moncler
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Known for its luxury skiwear, Moncler will donate €10 million (S$15,800,644) to aid in the construction of a hospital in Lombardy, Italy. This hospital will house over 400 intensive care units.

“Milan is a city that has given us all an extraordinary time. We cannot and must not abandon it,” says Remo Ruffini, chairman and CEO of Moncler. “It is everyone’s duty to give back to the city what it has given us so far.”

Moncler
Dolce & Gabbana
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This Italian luxury fashion house is doing its part by making a generous donation (amount undisclosed) to Humanitas University, an Italian private school that specialises in medical science, to study and combat Covid-19.

This study will be led by Prof. Alberto Mantovani and Prof. Cecilia Garlanda, as well as the first two virologists in Italy who successfully isolated the Sars pathogen, Elisa Vicenzi and Massimo Clementi of San Raffaele Vita-Salute University.

Dolce & Gabbana has always been in collaboration with Humanitas University, where the maison supports aspiring medical students with scholarships.

Dolce & Gabbana
Diane von Furstenberg
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This New York-based fashion maison has organised a charity sale that gives 100 per cent of the revenue to Adream Foundation, a Chinese non-profit organisation that aids in combating inequalities in China’s education sector, during this time of need. All proceeds go towards helping sterilise elementary schools in China.

“We decided to go with a very direct approach: a charity sale via live streaming, since everyone in China was staying at home, and livestreaming has quickly become an important channel of not only retail but also marketing,” Gabby Hirata, DVF’s head of business development for its APAC region, told Jing Daily, a news website that reports on luxury in China. Hirata assumed the position three days before the pandemic hit.

The sale comprises tees, designed by Diane von Furstenberg herself, with a slogan that says “Be Strong Wuhan, With Love From DVF”. The T-shirts are supplied by Shanghai Fairywood, DVF’s long-term Chinese partner.

 

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A message from our founder @therealdvf, sending love to our customers and fans. In the meantime, we will continue to provide you with inspiring images and #InCharge content to stay positive during this challenging time. ❤️

A post shared by DVF – Diane von Furstenberg (@dvf) on Mar 16, 2020 at 11:12am PDT

Versace
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Chief creative officer of Versace, Donatella Versace, and her daughter, Allegra Versace Beck, will donate €200,000 (S$311,411.90) to San Raffaele hospital’s intensive care department in Milan to aid in combating Covid-19.

“Our hearts go out to all those who have been affected by this disease and to all the doctors and medical staff who have been working heroically non-stop in the past weeks in the effort to take care of our loved ones,” says Donatella. “This is when we, as a society, need to stand together and care for one another.”

 

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❤️🇮🇹

A post shared by Donatella Versace (@donatella_versace) on Mar 13, 2020 at 11:51am PDT

Yoox Net-a-porter Group
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This Italian fashion e-commerce retailer has donated its premier delivery service vehicles to help support socially isolated communities during this pandemic. These vehicles will now serve as transportation for seven local Age UK charities in London.

Its mission is to deliver necessities and essentials to elderly living in these London boroughs: Kensington, Chelsea, Hammersmith, Fulham, East London, Enfield, Camden, West London and Lambeth.

Net-a-porter
Sandro
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French fashion label Sandro aids in this crisis by deploying its staff to produce mask from leftover fabrics from past collections. These masks are washable and resuable, and approximately 10,000 pieces will be distributed to non-medical staff in the coming days.

Since there’ll be a lack of filtering respirators as it will be prioritised for medical staff and patients, non-medical staff will be affected. This action is to provide a form of protection for affected individuals.

“Today more than ever we have faith in the strength of the collective effort because only together can we overcome this hardship,” says Evelyne Chetrite, Founder and Artistic Director of Sandro. “Every act, every action counts, sometimes even the simplest ones.”

 

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How to help one another during this period? At Sandro, our shirts produce scraps that could be reused to make 10 000 reusable tissue masks. To make a difference, they will be given to French and American hospitals, nursing homes and disabled persons organizations to help non-medical staff and release the important ones to our first-line medical staff. This will be our mission for the days coming. We’ll be standing together. Version française Comment s’associer à l’effort collectif ? Chez Sandro nous avons utilisé des chutes de tissu d’anciennes collections pour réaliser 10 000 masques réutilisables et lavables. Ces masques non-chirurgicaux seront distribués à des hôpitaux, EHPAD et organismes pour handicapés en France et aux US afin d’en libérer pour le personnel médical en première ligne. Voici notre mission pour les jours à venir. Restons tous unis. #SandroTakesCare #StandTogether

A post shared by Sandro Paris Officiel (@sandroparis) on Mar 31, 2020 at 9:23am PDT

Jimmy Choo
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Known for its opulent shoes and bags, Jimmy Choo will be donating a total of US$500,000 (S$715,685) to two separate charities, namely NHS Charities Together (National Health Service Covid-19 Urgent Appeal) and World Health Organisation (Covid-19 Solidarity Response Fund). Each organisation will receive US$250,000 (S$357,842.50).

 

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Jimmy Choo will donate $500,000 to support relief efforts both in our home country of the United Kingdom and also globally. The National Health Service COVID-19 Urgent Appeal by NHS Charities Together will receive $250,000 to support hospital staff, volunteers and others on the front line caring for COVID-19 patients. The World Health Organization’s COVID-19 Solidarity Response Fund will receive $250,000, enabling countries to prepare for and respond to the COVID-19 crisis, and supporting medical professionals and patients worldwide by providing critical aid and supplies Our thoughts and prayers are with the teams of doctors, nurses, scientists and volunteers at the frontline working day and night to fight this pandemic in our hometown of London and across the world. We support you. You are not alone. We are in this TOGETHER – Sandra Choi, Creative Director @nhswebsite @who

A post shared by Jimmy Choo (@jimmychoo) on Apr 1, 2020 at 7:11am PDT

Gianvito Rossi
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This Italian shoe label has pledged to donate €100,000 (S$154,961.86) to Ospedale Maurizio Bufalini, a hospital in Cesena, Italy, for the purchase of critical materials and essentials to tackle Covid-19.

Gianvito Rossi
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