Local music label AOR Global’s freshest gem Haven is checking all the boxes of a star: She croons in both English and Chinese, rocks a cool street style, and she’s just 16 years old. But that comes as little surprise as she was one of three artistes handpicked by the company for its Reach Programme, which guides new talents in becoming a superstar performer. Apart from swaying to Haven’s melancholic vocals in her sophomore single Blue, we found ourselves taking a page from Haven’s eclectic e-girl aesthetic.
You might have realised that the soft romantic days of VSCO filters are in its final hours on Instagram, and we have been making a steady transition into the era of e-girls (and boys). The “e” here stands for the Internet, and the term simply applies to youth who have developed an aesthetic from spending a considerable amount of time online.
We’re talking wild hair, heavy broody makeup (often looking like someone nursing a cold), and animated (comfy yet OTT) fashion. As a style that evolved from the confines of a bedroom, there has perhaps never been a time like now (#circuitbreaker) when the e-girl has felt this relatable.
Here, Haven shares 10 key must-haves to achieve her e-girl look.