3. Jaden Smith x G-Star Raw
Jaden Smith is just 20 years old, but we dare say this young individual has accomplished more than any of us. The son of Jada Pinkett Smith and Will Smith, he raps, sings, is a songwriter as well as an actor. This year, he adds another title to his resume: A designer. And an environmentally-conscious one at that.
Smith partnered with Dutch brand G-Star Raw to unveil a collection in October, titled Forces of Nature, that paid tribute to the beauty and power of nature. With three categories that featured different colourways (blue, ecru and black), this collection — which comprised denim jeans, digitally printed t-shirts, sweatshirts, hoodies and denim jackets — was dyed and processed with sustainable methods.
From the introduction of Cradle to Cradle Gold Level Certified™ denim (which certifies that the jeans were made with completely sustainable methods) and organic cotton to reusing and recycling dyes and waters, the entire design process was, according to Smith, thoroughly “thought out from the very beginning” and focuses on a greener and more sustainable future. A fashionable and green closet? Yes please.
Photo: G-Star Raw
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