Chanel opened its first flagship boutique in Seoul, South Korea just last month. The spacious seven-floor building was designed and built from the ground up, and it is the French fashion house’s 10th boutique in South Korea It offers one of the most luxurious retail experiences on Apgujeong-ro.
On this occasion, Chanel unveiled the new ready-to-wear and accessories capsule collection in collaboration with music icon Pharrell Williams, as part of the brand’s Spring-Summer 2019 edit. The artist combines his personal style with Chanel’s on colour-block t-shirts, robes, rhinestone costume jewelry, leather belts, terry-towel bucket hats, hip packs in suede, loafers that also come as mules, as well as rectangular-shaped, shield and round glasses with a pop attitude. In the spirit of street art and logomania, Pharrell Williams gives the iconic “CC” and “N°5” logos a fresh new twist – appending them on hooded sweatshirts, oversized shopper totes and even white sneakers, in his own handwriting.
The capsule collection is now exclusively available at Chanel at Takashimaya D.S.
And now, we bring you a roundup of the best styles spotted at the launch party.
Korean-American model and Chanel ambassador Soo-Joo Park (@soojmooj) paired a fringed black leather jacket from Chanel’s Spring/Summer 2019 ready-to-wear collection with black leather pants and heeled sandals – we thought it was edgy biker chick meets ’70s Cher.
Soo-Joo Park changed into this outfit for her performance: a multi-coloured sweater paired with light blue jeans from Chanel’s Spring/Summer 2019 Act 1 ready-to-wear collection. She completed the look with this orange bucket hat from the Chanel-Pharrell capsule collection – more colours can’t hurt.
Korean model and fashion influencer Irene Kim (@ireneisgood) looked sharp in a classic beige tweed jacket layered over a white top, and paired with a gold tweed skirt. Take notes because Chanel seems to be favouring all things gold for Pre-fall 2019 and we are so here for it. It’s an evergreen hue that never goes out of style and is synonymous with sophistication.
Model Ho Yeon Jung (@hoooooyeony) wore a black and white striped tweed blouse and pastel tweed skirt. Her quirky little seashell purse and two-toned pastel purple sneakers elevated an already fun outfit to a whole new level. If you ask us, this combi is perfect for Singapore’s humid weather – especially if you intend to check out the newly-opened Jewel at Changi.
Simplicity is underrated. Ji Hye Park (@jihyeparkjhp) stayed true to her minimalistic style with this white tweed dress from the Chanel Spring/Summer 2019 ready-to-wear collection, and a pair of quintessential nude heels. But look closer at her shoes: they look #basic at first glance but give the outfit some femininity with its mesh-esque flowers.
Girls’ Generation alumnus Yoona (@yoona_lim) looked sweet in a pink and white tweed number from Chanel’s Spring/Summer 2019 ready-to-wear collection, complete with a Chanel quilted waistbag. We adore how she merged athleisure with formal wear with the structured blazer and relaxed waistbag.
Ah, denim on denim. It’s a bold statement that only the unapologetically daring, like model-DJ Anna Kim (@ana.h.kim), would be able to pull off. Her outfit: a white stretch denim jacket on top of an orange embroidered tee, and white flared denim pants. Cop her style for dress-down Fridays by throwing on a graphic tee, and jeans and denim jacket in similar tones.
Korean model Hyejin Han (@modelhanhyejin) wore a pink tweed dress embroidered with black, green and white sequins. Since all eyes would be on the dress, the only accessory she needed was a white quilted crossbody bag.
Actress A Sung Ko sported a black cotton jacket with raised shoulders paired with white flared cotton pants for #girlboss flair. Style tip: throw on a belt to give the illusion of a cinched waistline which gives structure to a less than form-hugging outfit. And also, two bags are better than one.