Chanel opened its first flagship boutique in Seoul, South Korea just last month. The spacious seven-floor building was designed and built from the ground up, and it is the French fashion house’s 10th boutique in South Korea It offers one of the most luxurious retail experiences on Apgujeong-ro.
On this occasion, Chanel unveiled the new ready-to-wear and accessories capsule collection in collaboration with music icon Pharrell Williams, as part of the brand’s Spring-Summer 2019 edit. The artist combines his personal style with Chanel’s on colour-block t-shirts, robes, rhinestone costume jewelry, leather belts, terry-towel bucket hats, hip packs in suede, loafers that also come as mules, as well as rectangular-shaped, shield and round glasses with a pop attitude. In the spirit of street art and logomania, Pharrell Williams gives the iconic “CC” and “N°5” logos a fresh new twist – appending them on hooded sweatshirts, oversized shopper totes and even white sneakers, in his own handwriting.
The capsule collection is now exclusively available at Chanel at Takashimaya D.S.
And now, we bring you a roundup of the best styles spotted at the launch party.
Photos: Chanel
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