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Fashion

Bessie Ye is adding substance to local style with her clothing label Rye

F / Fashion

Bessie Ye is adding substance to local style with her clothing label Rye

The Singapore fashion designer is all about streamlined style with substance

by Lynette Koh  /   December 19, 2022

The Peak

Characterised by calming neutral hues, relaxed silhouettes and clean lines, Bessie Ye’s designs for her womenswear label, Rye, are a study in chic minimalism. Just don’t call them simple. The designer elaborates, “A simple-looking design is often the most demanding to achieve.

Achieving a sense of naturalness and simplicity requires many tries to refine the cut and fit. There is nowhere to hide ‘flaws’, and because of this simplicity, more emphasis goes into the material, workmanship and pattern-cutting.”

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https://www.herworld.com/gallery/fashion/bessie-ye-is-adding-substance-to-local-style-with-rye/
Bessie Ye is adding substance to local style with her clothing label Rye
The rise of minimalist fashion post-Covid
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It is an aesthetic that is especially relevant now that ease has become a cornerstone of style in the post-pandemic era. Rye’s business has steadily recovered since the brand had a dip in sales during the height of the pandemic, due to Covid restrictions curtailing the operations of Rye’s stockists as well as shopping events such as Boutique Fairs.

“As soon as there was no strict lockdown and gathering restrictions, we saw an improvement in sales,” Ye shares. “We had a strong run in the second quarter of this year, performing better than before the pandemic.”

Rye
image

In June, Ye opened her first store at Cluny Court — all the better to showcase the shapes and details on pieces such as soft but structured cocoon dresses and crisp, pleated cropped trousers.

Its establishment is an important milestone for this relatively young label. She says, “Interacting with our customers in real-time has always been important to us. This was something we have envisioned for a long time.”

Rye
Going beyond just fashion
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Ye, who majored in Apparel Design and Merchandising at Temasek Polytechnic and has worked for fashion labels Al & Alicia and Womb, as well as a local fast-fashion brand, is now looking beyond boundaries in different ways.

For one, she wants to grow Rye beyond just fashion: “We are working on collaborative projects with artisans and designers to create lifestyle-related objects.” Available as part of a set, one such product is a woven water bottle carrier created with Singapore- and Shanghai-based textile brand Tanchen Studio.

Then, there is also the matter of expanding beyond the Little Red Dot. The designer says that “a small number” of orders are from  overseas, and that “our vision is to establish our business outside Singapore at some point. We are keeping a close watch and want to  ensure we are ready when it is the right time for this opportunity to unfold.”

This article was originally published on The Peak.

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Rye
  • TAGS:
  • bessie ye
  • fashion
  • minimalist
  • rye
  • womenswear
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