#TikTokMadeMeBuyIt: The viral beauty product that we couldn’t resist adding to cart
Lauded by beauty enthusiasts on Tiktok, these eight hair, makeup and skincare products are the latest must-haves. Here’s why.
by VANESSA CHIA /
February 8, 2023
Fact: When it comes to product endorsements, Tiktok has become the new word of mouth, with users checking out trending hashtags to discover the latest in shopping. For example, #dysonairwrap has clocked in over 1.1 billion views of content on the social media platform, while #diorlipglow is currently at over 115 million views.
Want to know what’s buzzing with the beauty community on Tiktok? Look no further – these are the products you should cart out now.
#TikTokMadeMeBuyIt: The viral beauty product that we couldn't resist adding to cart
For the best, brushed-up fluffy brow: Brow Freeze Brow Styling Wax, $41, Anastasia Beverly Hills
What it is: A clear brow wax that lifts, tames and sculpts brow hairs, keeping them in place without looking stiff. Best of all, it’s perfect for all skin tones and brow colours.
Why it’s TikTok viral: If you’re a fan of those fluffy, feathered brushed-up brows, this is the best tool you’ll ever need. You can even build on it with a tinted brow powder or brow pen to add definition or fill in the spaces. And remember, a little goes a long way.
For a supermodel-worthy pout: Dior Addict Lip Glow Oil, $52, Dior
What it is: A lip oil that’s infused with cherry oil to keep lips well-moisturised, soft and supple, while delivering a pop of colour at the same time. It also has a unique Color Reviver technology that creates a custom rosy effect for an alluring pout.
Why it’s TikTok viral: It’s not just a gloss that nourishes dry lips; it also enhances your lips’ natural colour for a “no makeup” finish. No wonder it’s a favourite of celebs like model Bella Hadid and Gossip Girl’s Emily Alyn Lind.
Where: Available at Dior Beauty boutiques and counters, and Shop.dior.com.sg
The lipstick shade that looks good on everyone: Almost Lipstick in Black Honey, $37, Clinique
What it is: A lipstick-balm hybrid that contains a unique transparent pigment, giving lips a sheer, soft shine of colour. And when applied, it’s that perfect shade of plum that looks good on everyone – and we mean it.
Why it’s TikTok viral: Forget nude and beige-brown lippies. This is the “my lips but better” product that will flatter all skin tones. Just apply the lipstick right from the bullet, and see how it gives your lips a healthy wash of colour.
A no-frills exfoliant: AHA 30% + BHA 2% Peeling Solution, $11, The Ordinary
What it is: An at-home chemical peel, this uses a blend of AHAs (alpha-hydroxy acids) and BHAs (betahydroxy acids) together with a Tasmanian pepperberry derivative, vitamin B5 and black carrot, to reveal a softer and more radiant complexion instantly.
Why it’s TikTok viral: Users claim that when used twice a week (or just once if your skin is sensitive and reactive), the solution helps one achieve bright, clear and glowing skin. Oh, and it can also be used to tackle the fine lines on your neck and decolletage.
For a dewy-fresh flush: Soft Pinch Blush, $33, Rare Beauty
What it is: This lightweight yet buildable liquid blush – available in eight shades, and in both matte and dewy finishes – delivers long-lasting colour for an all-day healthy flush.
Why it’s TikTok viral: Thanks to its intense pigments, all you need is a dot in the centre of the cheeks to achieve an ultra-flattering wash of colour. Plus, according to Tiktok’s beauty community, you can also use it as a creamy liquid eyeshadow on the lids, or mix the warmer shades with your concealer to help correct uneven tones.
A gentle exfoliant that slough off dead skin cells: Skin Perfecting 2% BHA Liquid, $52, Paula's Choice
What it is: A gentle leave-on exfoliant that’s infused with BHA (beta hydroxy acid, also known as salicylic acid) to gently but efficiently slough off dead skin cells and clear the pores, while brightening a dull complexion.
Why it’s TikTok viral: Already a cult favourite of beauty enthusiasts and editors for battling congestion, breakouts and even fine lines and wrinkles, it has received renewed interest thanks to Tiktok. Affectionately dubbed “liquid magic in a bottle”, users say that this exfoliant gives skin the effect of a glow filter.
A multi-use hair tool: Airwrap multi-styler, $849, Dyson
What it is: This multi-styling hair tool will become your bestie as it takes you from soft waves to tight curls and even a sleek blowout with ease. The secret lies in its coanda effect (or use of high-speed air) to style both dry and wet hair without extreme heat.
Why it’s TikTok viral: Its unique handle pushes the airflow at a controlled heat, allowing you to style and dry the hair at the same time, cutting drying time so you can sleep in a little more. It also comes with a variety of attachments that allow you to easily change up your look any time. The multi-styler is suitable for a range of different hair types and textures.