It’s been two years since the launch of Sigi Skin. What are the biggest lessons you’ve learned during this time?
One of the biggest lessons I have learned over the two years is to be flexible and adaptable. Especially so during this pandemic as we had to rethink the whole year’s road map and how we usually do our product launches.
We made a tough call to postpone the launch of our Dream Capsule overnight sleeping mask that was slated for January to March in 2020 as the pandemic situation developed. Also, for our latest launch of Tea-Tox — a 20 percent probiotics sheet — we did a virtual media launch instead of the usual physical launch. Flexibility is something I’ve learned over this period of time.